Member Branding, Events

**Job Title**:Member - Marcom, Branding & Events

**Location**:Mumbai

**Roles And Responsibilities**:
**A. MarCom & Branding**
- Support the team lead with brand & communications strategy in line with PAF’s values.
- Align marketing collaterals (product brochures, flyers, posters, and other collaterals) with PAF communication guidelines, such as the PAF website, profile, organization film
- Manage the monthly newsletters and social media posts
- Conduct market research and monitor other leading NGOs in the education space and create new concepts, steering the company to success and establishing the founder as a thought leader in the space.
- Partner with sector experts for knowledge sharing/skill building/funding/brand awareness campaigns
- Develop, Manage and Implement a strategic communications agenda using varied media options to enhance the brand and image of PAF
- Develop Proposals/Presentation and documents for external and internal communication
- Produce content for various speeches, events, and announcements for internal circulation

**B. Events & PR**:

- Work with various departments to design, maintain, and champion the mission, vision, and strategy of the organization
- Plan, strategies, implement and manage external and internal communications (documents, presentations, videos etc.) for, but not limited to, PR events, conferences and initiatives, press releases, articles and blogs.
- Design and review the online content in media announcements and media kits and produce content for various speeches, events, announcements for internal circulation
- Institutional level: Media stories that will highlight “Pehlay Akshar Foundation” as a decade old esteemed institution, a thought leader in the industry stories as well as management profiling.
- Supporting the team lead with planning and implementation of PR and initiatives related to the brand (webinars, awards, roundtables, etc.)
- Establish and maintain relationships with a wide variety of vendors / suppliers / venues / various stakeholders before, during and after the event (providing advice about food, décor, entertainment, vendors and venues).
- Ensure alignment and appropriate accountability between management, initiatives and PR goals through weekly and monthly meetings with the PR agency/ ideation/ report submissions when required.
- Associations, collaborations and networking with various media houses - Print, TV, Online, Radio, On ground and award participations
- Relationship building meetings with all relevant stakeholders and networking with the media to build organizational database.
- Onboard Influencers/celebrities to promote PAF Work

**C. Budget Management**:

- Supporting the team lead with managing the budget to ensure all events/campaigns doesn’t cost more than originally planned.

**Pehlay Akshar Foundation**
- Keep a working knowledge for the costs of a wide variety of heads related to typical events.
- Work within the confines of the budget.
- Create reliable financial reports.
- Plan and release payments on time, keeping in mind the processes of PAF.

**D. Crisis Management**:

- Foresee and manage potential roadblocks challenges that arise before or during any event/campaigns.
- Preferably a Graduate in PR, marketing, hospitality management or related field is preferred.
- Proven experience in event/PR/MarCom with a minimum 4-5-years of experience.
- Skilled in marketing techniques and event management with outstanding communication and negotiation skills.
- Proficient in MS Office/PPT.
- Proactive team player.
- Must demonstrate and boast of a strong moral compass.

**Salary**: ₹600,000.00 - ₹1,200,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Schedule:

- Day shift
- Monday to Friday