
Paid Media Executive
4 days ago
Job description:
**Job Title**: Paid Media Exeutive
**Location**: East of Kailash, New Delhi
**Company**: Poppy Seed Communication
**Salary Range**: ₹35,000 - ₹40,000 per month
**Working Days**: Monday to Friday (Saturday & Sunday Off)
**About Us**:
Poppy Seed Communication is a growing digital marketing agency based in East of Kailash, New Delhi. We specialize in providing result-driven marketing solutions to a diverse clientele. We are currently looking for a performance-driven **Paid Media Exeutive** who is experienced in running and optimizing paid ad campaigns across platforms like Google Ads and Meta Ads.
**Key Responsibilities**:
- Develop and implement PPC strategies across platforms including **Meta, Google Ads, LinkedIn, and TikTok.**:
- Create PPC media plans tailored to client budgets, objectives, and target audiences.
- Communicate strategy, platform choices, KPIs (clicks, leads, conversions, ROAS), and expected outcomes to clients.
- Conduct keyword research, competitor analysis, and define audience targeting parameters.
- Analyze and optimize campaign performance on an ongoing basis.
- Design and deliver performance reports with insights and actionable recommendations.
- Use **AEO** (Answer Engine Optimization) tactics for voice search and featured snippets.
- Implement **GEO**-targeting for local and hyperlocal advertising strategies.
- Stay current with emerging SEO and **PPC tactics**, such as semantic SEO and zero-click search.
- Utilize AI tools (ChatGPT, Jasper, Surfer SEO, SEMrush AI, etc.) to enhance campaign planning, content, and automation.
**Requirements**:
- Minimum 2-3 years of hands-on experience in PPC advertising.
- Proficiency in **Google Ads** (Search, Display, YouTube) and **Meta Ads** (Facebook & Instagram).
- Strong understanding of keyword targeting, audience segmentation, and bidding strategies.
- Familiarity with Google Analytics, Google Tag Manager, and conversion tracking.
- Excellent analytical skills and attention to detail.
- Good communication and reporting skills.
**Perks**:
- Competitive salary (₹35,000 - ₹40,000 per month)
- 5-day work week (Saturday and Sunday off)
- Opportunity to work in a creative and growth-focused environment
- Learn and grow with a dynamic team
**How to Apply**:
**Job Types**: Full-time, Permanent
**Job Types**: Full-time, Permanent
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
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