Paid Media Executive

5 days ago

Delhi University Delhi Delhi, India PIXL Group Full time

We are seeking a detail-oriented and results-driven Paid Media Executive to join our team and play a crucial role in managing and optimizing paid advertising campaigns for our clients.

**Position Overview**:
As a Paid Media Executive, you will be responsible for executing and optimizing paid advertising campaigns across various digital platforms. Your expertise in paid media strategies, data analysis, and campaign optimization will contribute to the success of our clients' marketing efforts.

**Responsibilities**:

- Create and manage ad campaigns, including campaign setup, ad copywriting, and creative development.
- Conduct keyword research and audience targeting to optimize campaign reach and relevance.
- Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS).
- Implement A/B testing strategies to optimize ad creatives, messaging, and landing pages.
- Stay up-to-date with industry trends and best practices in paid advertising and digital marketing.
- Keep accurate records of campaign settings, performance, and optimizations.
- Assist in identifying opportunities for improving campaign effectiveness and efficiency.

**Qualifications**:

- 1-2 years of experience in paid media advertising, digital marketing.
- Proper understanding of paid media platforms, Google Ads Editor, GA & Ms Excel
- Analytical mindset with the ability to interpret and analyze campaign performance data.
- Excellent attention to detail and organizational skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Familiarity with data analysis tools and reporting platforms.

Pay: ₹50,000.00 per month

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