
Paid Media Strategist
4 days ago
**Paid Media Strategist: Job Description**
The Paid Media Stragegist will be responsible for day-to-day management of multiple digital marketingcampaigns. This position will work with the digital marketing group and marketing teams to execute paidsearch, display, and social advertising strategies across multiple brands
**Responsibilities**
- Develop and execute strategic marketing campaigns for clients across multiple media - paid search,display, video, and social platforms
- Manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy,data-based optimization, budget/billing management, and ad trafficking
- Troubleshoot, problem-solve, and find creative solutions to client-specific needs
- Identify optimization opportunities, including continuous testing of ad copy and landing pages,including A/B testing
- Ensure campaigns are meeting clearly defined conversion objectives
- Create and deliver meaningful analytics and reporting to monitor and show progress
- Maintain knowledge of industry best practices and new technologies
**Qualifications**
- Bachelor's degree* 1 - 3 years of hands-on digital marketing experience in paid media
- Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up mediaanalytics infrastructure to track KPIs
- Understanding of past and current digital marketing and technology trends
- **Min experience in meta ads 2 years**
Pay: ₹20,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 2 years (required)
Work Location: In person
Application Deadline: 16/11/2024
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