Digital Marketing Executive

We are looking for a passionate and result-driven Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

**Job Role**:

- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn, Insta, Quora etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Provide creative ideas for content marketing and update website
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

**Skills Requirements**:

- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- **Track record of successful SEO campaigns and improved website rankings.**
- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Proficient in on-page and off-page optimization techniques, including keyword research, content optimization, and link building.
- Familiarity with HTML, CSS, and JavaScript for basic website optimization.
- Skills and experience in creative content writing
- Excellent communication and interpersonal skills
- Exceptional attention to detail and the ability to prioritize and manage multiple projects simultaneously.
- Knowledge of social media and content marketing strategies to integrate SEO efforts with overall marketing initiatives.
- Stay updated with the latest trends and developments in SEO and digital marketing.
- Skills on managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Up-to-date with the latest trends and best practices in SEO and SEM

**Good to Have**:

- Relevant certifications, such as Google Analytics or Google Ads etc

**Qualification**:

- Bachelor's or relevant degree in marketing, computer science, or a related field.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹25,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Higher Secondary(12th Pass) (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person