Performance Marketing

1 week ago

Noida, India STAGE (Catch Up Technologies Pvt. Ltd.) Full time

Company Description

STAGE is a hyper-local OTT platform that produces content in dialects like Haryanvi, Rajasthani, etc. STAGE features content formats like long-duration web series, movies, short films, standup comedians, poetry, folk & much more.

Started in 2019, STAGE currently focuses on Haryanavi & Rajasthani only as a dialect. It has become the largest OTT in the region by generating 2m+ downloads already.

We are a team of 45, headquartered in Noida.

**Products -**

**Job Description**:
We are looking for a Growth Intern to own and accelerate our efforts around acquiring new subscribers to the STAGE platform. The objective is to increase the performance of our programs and channels including marketing, content through experimentation and optimization.

This role will work to drive improvements to ensure STAGE is the entertainment destination for all types of users.

This role sits at the intersection of analytics, product and growth marketing.

The role will also focus on areas like Increasing engagement of Freemium users, Conversion Ratio optimization and creating innovations around acquiring new users.

**Roles and Responsibilities**
- Hands-on understanding of paid marketing platforms & affiliate management skills to

ensure effective ROAS
- Leading and building best-in-class content-led performance marketing campaigns for

STAGE
- Generate top of funnel viewer sampling and subscription conversions.
- Work cross-functionally with Platform, Content, Social, PR, Digital and Creative

Communication teams to develop marketing creatives and ideas and collaborate with

teams for creative optimization
- Manage the campaign strategy and development workflow to deliver SVOD campaign

KPIs.
- Collaborate with analytics /product teams to develop frameworks and analytical models

to predict subscriptions for optimizing CPS and ensuring effective CPS and CAC for

marketing campaigns.

**Expectations**
- Proficiency with data and attribution tools, deep analytics, performance monitoring
- Hands-on experience in performance marketing roles
- Experience running mobile acquisition campaigns
- Ability to turn complex data and insights into easily understood data stories
- Having a growth mindset and someone who is comfortable in a cross functional

environment and has to work on challenging problems and deal with ambiguity
- Ability to lead with influence and work collaboratively with multiple cross functional

teams.
- A willingness to work outside of the scope in order to bring alignment and better overall

outcomes to the business at large
- Team player and ability to work with cross functional teams
- Understanding of performance marketing metrics and seamlessly merging it with

business KPIs
- Prior OTT experience will be a plus.

Additional Information

At STAGE, we believe that smart teams build great companies. We aspire to hire the best talent and keep increasing the overall talent-density at STAGE.

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