Field Sales Executive

Profile - Field Sales Executive

Company - online Grocery Delivery Company

Experience - 1 yrs

Salary - 15k to 25k

Location - Delhi NCR

Qualification - Graduation

Its an on field job role that involves co-ordination with societies and direct face to face

interactions with new customers. As a BTL Activities Team Leader, you will lead a dynamic

team responsible for planning, executing, and evaluating Below The Line (BTL) marketing

activities. You will play a key role in developing strategies, managing team members, and

ensuring the successful implementation of campaigns to achieve business objectives.

**Key Responsibilities**:
1. **Leadership and Team Management**:

- Lead and inspire a team of BTL Activities Associates, providing guidance and support.
- Delegate tasks, set performance goals, and conduct regular performance evaluations.
- Foster a collaborative and creative team environment.

2. **Strategic Planning**:

- Collaborate with the marketing leadership to develop BTL marketing strategies aligned with

overall business objectives.
- Contribute to the development of comprehensive campaign plans, including timelines,

budgets, and key performance indicators.

3. **Campaign Execution**:

- Oversee the end-to-end execution of BTL campaigns, ensuring they align with brand

guidelines and messaging.
- Coordinate with cross-functional teams, external agencies, and vendors to implement

campaigns effectively.

4. **Event Management**:

- Direct the planning and execution of events, ensuring seamless coordination and a positive

attendee experience.
- Provide strategic input on event concepts, themes, and logistics.

5. **Team Collaboration**:

- Foster strong collaboration with internal teams such as sales, product, and creative to

ensure cohesive and integrated campaigns.
- Act as a liaison between the BTL team and other departments to facilitate smooth

communication and execution.

6. **Budget Oversight**:

- Manage the budget for BTL activities, ensuring cost-effectiveness and adherence to financial

guidelines.
- Negotiate with vendors, suppliers, and partners to secure favorable terms.

7. **Analysis and Reporting**:

- Analyze the performance of BTL campaigns, providing insights and recommendations for

continuous improvement.
- Prepare detailed reports for senior management on campaign effectiveness and ROI.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven leadership experience in BTL marketing, event management, or related roles.
- Strong project management and organizational skills.
- Excellent communication and interpersonal abilities.
- Creative thinking and problem-solving skills.
- Analytical skills for evaluating campaign performance.
- Ability to thrive in a fast-paced, dynamic environment.

**Additional Requirements (Optional)**:

- Experience with marketing analytics tools.
- Familiarity with the latest trends and technologies in BTL marketing.

BTL Activity - Associate ( Zepto - Offroll/3PL)

Description

Its an on field job role that involves coordination with societies and direct face to face

interactions with new customers. As a BTL Activities Associate, you will be responsible for

planning, organizing, and implementing Below The Line marketing activities to promote our

products or services. You will collaborate with cross-functional teams, external agencies, and

vendors to execute campaigns that engage the target audience and drive brand awareness.

**Key Responsibilities**:
1. **Campaign Planning**:

- Develop and implement BTL marketing strategies to achieve business objectives.
- Conduct market research to identify target demographics and design campaigns accordingly.

2. **Event Management**:

- Plan and coordinate events such as product launches, roadshows, exhibitions, and

experiential marketing activities.
- Liaise with event organizers, vendors, and venues to ensure smooth execution.
- Oversee on-site logistics, set-up, and breakdown of event spaces.

3. **Promotional Activities**:

- Design and execute promotional activities like in-store promotions, sampling, and contests.
- Maintain adherence in brand promotions.
- Analyze the effectiveness of promotional efforts and provide insights for future

improvements.

4. **Collaboration**:

- Work closely with sales, marketing, and product teams to align BTL activities with overall

marketing strategies.
- Coordinate with external agencies, suppliers, and partners to ensure seamless execution of

campaigns.

Aarzoo Hr

8505830523

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Language**:

- English (preferred)

License/Certification:

- Driving Licence (preferred)

**Location**:

- Delhi, Delhi (preferred)

Work Location: In person