Chief Marketing Officer

4 days ago

Mumbai, India Suumaya Industries Full time

India | Mumbai- Chief Marketing Officer- Define the Marketing Strategy and make detailed programs and plans for its execution, including the
- brand vision and its growth, identifying new segments and leading the digital driven growth strategy
- **Roles & Responsibilities**:

- Strategize, review and execute the overall digital strategy to drive sales through quality leads

generation;- Define the strategic way forward for the brand including brand vision for 3 to 5 years across

all media;- Align the various streams within digital, ATL, BTL and manage customer engagement to

ensure one brand voice;- Enhance the overall e-commerce experience through understanding of the latest trends,

consumer insights and use of appropriate tools etc.;- Prepare overall marketing budgets and ensure cost optimization where possible;
- Develop strategies and tactics to get the word out about our Company;
- Deploy successful marketing campaigns and own their implementation from ideation to

execution;- Produce valuable and engaging content for our website, blog etc. that attracts and converts

our target groups;- Build strategic relationships and partner with key industry players, agencies, vendors etc.;
- Measure and report on the performance of marketing campaigns, gain insight and assess

against goals.**Key Attributes**:

- Strong Digital Knowledge and Exposure
- Media Management and Public Relations Experience
- Strategic Business Orientation
- Customer Centricity
- Effective Business Partnering
- Excellent Communication and Leadership Skills
- Strong Results Orientation
- High Energy and Passion
- Innovation and creativity
- FMCG experience preferred

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