Lifecycle Marketer

4 days ago

Remote, India Sprinto Full time

Sprinto automates information security compliance for 2,000+ customers across 75+ countries. Backed by Accel, ELEVATION & Blume Ventures ($32M funding, Series B), our team of 300+ is transforming how businesses approach security compliance.

**THE OPPORTUNITY**

As our **first dedicated Lifecycle Marketer**, you’ll own the strategy, systems, and execution that guide leads from first touch to revenue—and beyond. This is your chance to **build from scratch**, transform a fragmented nurture motion into a **data-driven, behavior-first engine**, and **shape how Sprinto engages its customers at scale**.

You'll work across **PLG and sales-led funnels**, optimising every moment to increase engagement, velocity, and conversion.

**YOUR IMPACT**:

- Design and implement end-to-end lifecycle strategies across **PLG signups, MQLs, SQLs, and outbound leads**:

- Use tools like **HubSpot, Mixpanel, and GA4**to run experiments, trigger workflows, and track performance
- Own **segmentation**logic that powers smarter communication at every step
- Write **conversion-optimized copy**that resonates with startup founders, CTOs, and technical decision-makers
- Run **A/B tests**across messaging, cadence, and channels to drive constant iteration and improvement
- Partner with Product, Sales, Growth, and Content to align lifecycle efforts with feature launches, product usage triggers, and revenue goals
- Conduct **qualitative and quantitative research**to identify friction points, drop-offs, and re-engagement opportunities
- Report on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategy

**YOU BRING**:

- ** 3-5 years of experience**in lifecycle or customer marketing along with content strategy, ideally in **B2B SaaS**:

- Hands-on experience with **PLG and sales-led GTM motions**:

- Deep understanding of **user journeys, buyer psychology**, and how to influence behavior through content
- Strong copywriting and storytelling skills tailored to **technical audiences**:

- Ability to work cross-functionally and drive alignment with high-context teams
- A **systems mindset**—you’re excited to build the engine, not just the campaigns
- Experience working with **HubSpot**, **Mixpanel**, **GA4**, or similar platforms
- A self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environments

**WE OFFER**:

- Remote-first culture
- Comprehensive health benefits
- Workstation and device allowances
- Professional development budget
- Ground-floor opportunity to shape our customer journey strategy

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