Marketing Lead- Remote

1 week ago

Remote, India Softhealer Technologies Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Summary:

We are seeking a strategic, results-driven Marketing Head to lead our marketing initiatives and drive brand growth, customer acquisition, and product visibility in competitive markets. The ideal candidate will have a strong background in B2B or product marketing, with hands-on experience in ERP systems or having worked in a product-based company. Please share only those resumes that meet all the requirements, particularly candidates with experience in product-based companies and over 5 years of relevant experience.

Technologies / Tools

  • CRM & ERP Platforms (e.g., SAP, Odoo, Zoho)
  • Marketing Automation Tools (e.g., HubSpot, Mailchimp, Marketo)
  • Analytics Tools (e.g., Google Analytics, SEMrush, Tableau)
  • Social Media & Ad Platforms (Meta, LinkedIn, Google Ads)
  • Product Lifecycle Management (PLM) Tools

Responsibilities

  • Develop and lead the overall marketing strategy in alignment with business objectives.
  • Plan and execute end-to-end product marketing campaigns with measurable ROI.
  • Collaborate with product and sales teams to align go-to-market strategies.
  • Drive brand awareness, customer acquisition, and retention through targeted campaigns.
  • Analyze market trends, customer insights, and competitor activity to refine strategies.
  • Manage and mentor the internal marketing team for peak performance.
  • Optimize digital presence across web, SEO, SEM, social media, and content platforms.
  • Oversee marketing performance metrics and adjust tactics based on analytics.
  • Participate in product launches, trade shows, and other promotional events.
  • Ensure consistency in brand messaging and positioning across all touchpoints.

Education

  • Bachelor's or Master's degree in Marketing, Business Administration, Information Technology, or a related field.

Experience

  • 5+ Year

Must Have

  • Strong understanding of B2B/B2C product marketing strategies.
  • Proven experience working in a product-based company or with ERP/CRM systems.
  • Strategic mindset with a hands-on approach to execution.
  • Excellent leadership, communication, and stakeholder management skills.
  • Strong analytical thinking and decision-making ability.
  • Creative mindset with the ability to craft compelling brand narratives.
  • Adaptability to evolving market needs and business goals.

Job Type: Full-time

Pay: ₹40, ₹100,000.00 per month

Experience:

  • Digital marketing: 1 year (Required)
  • SEO: 1 year (Required)

Work Location: In person

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