Brand Marketing

1 week ago

Mumbai Maharashtra, India Aza Fashions Pvt. Ltd. Full time

**Job Title: Brand Marketing & Communications Executive**

**About the Role**:
**Key Responsibilities**:

- **Brand Promotion & Campaigns**:

- Assist in planning and executing brand campaigns across digital and offline platforms.
- Monitor campaign performance and gather insights to optimize future campaigns.
- **Public Relations & Media**:

- Coordinate with PR agencies to ensure consistent brand messaging and media coverage.
- Track media placements and press mentions.
- Draft PR articles
- **Influencer & Celebrity Marketing**:

- Support influencer identification, outreach, and onboarding processes.
- Assist in managing product coordination, deliverables, timelines, and performance tracking.
- Coordinate with celebrity teams/agencies for shoots, approvals, and events.
- **Marketing Activities & Events**:

- Contribute to the execution of marketing events, photoshoots, and brand activations.
- Liaise with vendors and creative teams to ensure timely deliverables.
- **Creative Coordination**:

- Work with designers, content creators, and videographers to bring brand stories to life.
- Assist in ideating and developing creative assets and marketing content.
- **Growth & Digital Marketing Support**:

- Collaborate with the performance marketing team on content and messaging strategies.
- Monitor web analytics to support growth initiatives.
- Ideate on international expansion
- **Website & Content Management**:

- Coordinate with the merchandising, Tech and graphic teams to update content, banners, and new launches.
- Ensure brand consistency across digital platforms.
- **Cross-Department Collaboration**:

- Coordinate with internal departments such as design, product, merchandising, and more.
- Serve as a point of contact between marketing and external agencies.

**Key Requirements**:

- 1-3 years of experience in brand marketing, preferably in fashion, lifestyle brands.
- Strong understanding of brand strategy, influencer marketing, and PR.
- Excellent verbal and written communication skills.
- Highly organized with the ability to manage multiple tasks simultaneously.
- Creative mindset with a keen eye for design, aesthetics, and storytelling.
- Familiarity with social media platforms, CMS tools, and marketing metrics.
- Proficient in Microsoft Office / Google Suite, Power point, Excel; knowledge of website management, Canva, Adobe tools, or social media scheduling tools is a plus.

**What We Offer**:

- Opportunity to work in a fast-growing brand with a dynamic team.
- Creative freedom and ownership of exciting marketing projects.
- Exposure to all facets of brand-building and digital marketing.
- A collaborative and energetic work environment.

Pay: ₹300,000.00 - ₹500,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (required)

Work Location: In person

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