Social Media Executive

**Job Title**: Social Media Executive - Fitty

**Location**: Gurugram

**Company Overview**:
Fitelo, a leader in Indian wellness, is launching **Fitty**: a new D2C brand for the style-conscious, urban 18-35 demographic. Fitty offers premium, natural, and convenient weight loss solutions focused on aesthetic goals.

**About Fitty**:
Fitty is the supportive wellness partner for ambitious young Indians. We blend effective, natural products with ultimate convenience, helping users achieve aesthetic goals within their busy lives. Our brand is reliable, authentic, and modern, connecting through engaging digital content.

**Role Summary**:
We're looking for a creative and driven Social Media Executive to help execute our social media strategy, create killer content, and engage our growing community. Reporting to the Brand Manager, you'll be hands-on in bringing the Fitty brand to life online, primarily on Instagram. This is a fantastic opportunity to learn and grow within a fast-paced startup environment during an exciting 0-1 brand journey.

**Key Responsibilities**:

- **Content Creation**: Create engaging, on-brand social media content (visuals, copy, Reels, Stories) tailored for Fitty's Gen Z audience.
- **Idea Generation**: Brainstorm fresh and creative ideas for social media campaigns, contests, and daily content.
- **Community Engagement**: Monitor social channels, respond to comments and DMs promptly, drive conversations, and provide excellent customer support.
- **Influencer Collaboration**: Assist the Brand Manager in coordinating activities with social media influencers.
- **Calendar Management**: Help maintain and execute the social media content calendar.
- **Trend Monitoring**: Stay updated on the latest social media trends, platform features, and relevant cultural moments.
- **Performance Tracking**: Assist in tracking key social media metrics and compiling reports.

**Qualifications**:

- Bachelor's degree preferred (Marketing, Communications, Journalism, or related field).
- 1-2+ years of hands-on experience in social media management or content creation (professional or significant personal/internship experience). **A portfolio showcasing content creation skills (especially for Instagram) is highly desirable**.
- Excellent written and verbal communication skills, with an authentic voice suitable for Gen Z.
- Strong understanding of Instagram and other relevant social media platforms.
- Creative mindset with a keen eye for visual aesthetics.
- Basic understanding of social media analytics.
- Familiarity with content creation tools (e.g., Canva, basic video editing) is a plus.
- Passionate about social media, wellness, fitness, and current trends.
- Naturally creative, proactive, and brimming with ideas.
- Empathetic and skilled in customer interaction.
- Highly organized, reliable, and detail-oriented.
- Eager to learn, adapt, and contribute in a dynamic startup setting.
- Collaborative team player.

**What We Offer**:

- Opportunity to be part of an exciting new brand launch (0-1 journey).
- Hands-on experience in social media marketing and brand building.
- A dynamic, fast-paced, and supportive work environment.
- Significant learning and growth potential.
- Competitive salary and benefits

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹500,000.00 - ₹600,000.00 per year

**Benefits**:

- Flexible schedule
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Fixed shift

Ability to commute/relocate:

- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)

Work Location: In person