Referral Marketing Executive

13 hours ago

Mathikere Bengaluru Karnataka, India SMILES INSTITUTE OF GASTROENTEROLOGY LLP Full time

**About Us**:
Smiles Hospitals is a leading healthcare provider committed to delivering world-class care with compassion. To strengthen our engagement with the medical community, we are looking for a dynamic Referral Marketing Executive who can build strong relationships with general practitioners (GPs) and ensure consistent patient referral flow.

**Key Responsibilities**:

- Build and maintain strong professional relationships with **General Practitioners (GPs)** and other medical professionals across the city.
- Introduce and promote **Smiles Hospitals’ specialties, facilities, and services** to doctors and clinics.
- Act as the primary point of contact between GPs and the hospital to ensure smooth coordination.
- Organize and manage **CME programs, workshops, health talks, and other engagement events** for doctors.
- Monitor and drive **referral patient flow** to the hospital, ensuring effective follow-up and relationship management.
- Maintain a structured database of doctors and referral partners, tracking interactions and engagement.
- Regularly update doctors on new treatments, doctors joining the hospital, success stories, and other hospital developments.
- Collaborate with the marketing team to design **referral engagement strategies** and support execution.
- Provide monthly reports on referral activities, event outcomes, and patient flow growth.

**Requirements**:

- Graduate/Postgraduate in Marketing, Healthcare, or related field.
- 2+ years of experience in **referral marketing, hospital liaison, or pharmaceutical fieldwork** preferred.
- Strong communication, networking, and relationship-building skills.
- Ability to organize medical events (CMEs/doctor meets).
- Proactive, target-driven, and comfortable with fieldwork across the city.
- Knowledge of the healthcare industry and local medical fraternity will be an added advantage.

**What We Offer**:

- Competitive salary with performance incentives.
- Opportunity to work with a reputed hospital brand.
- Exposure to medical networking and healthcare marketing strategies.
- Professional growth and training opportunities.

Pay: ₹25,000.00 - ₹35,782.38 per month

**Benefits**:

- Cell phone reimbursement
- Paid time off
- Provident Fund

Work Location: In person

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