Campaign

Department
- 2Ws - Partner Lifecycle Operations
- Job posted on
- May 09, 2025
- Employee Type
- Permanent
- Experience range (Years)
- 1 year - 4 years

**Porter: Creating Impactful Journeys**

At Porter, we're not just passionate about improving productivity; we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation.

**Why Porter?**
- Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector.- Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service.- Ambitious: We're not just solving problems; we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery; we aim to disrupt all facets of logistics, including warehousing and LTL transportation.
- Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on.

**Be a Part of Something Extraordinary**:
If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand; we're creating a household name in transportation. Join us and be part of the revolution - where every day is an opportunity to redefine what's possible.

**Key Responsibilities**:

- Communication Execution:
- Manage the day-to-day execution of communication strategies and ensure the timely delivery of messages across various platforms.- Collaborate with cross-functional teams to gather content requirements and align communications with organizational branding and messaging.- Content Creation:
- Design and create visually appealing training materials using Canva and other graphic design tools.- Produce engaging video content for training modules and communications using video editing software.- Platform Management:
- Utilize APXOR for analytics and insights to improve communication strategies and effectiveness.- Leverage SendBird for real-time communication solutions and facilitate interactive training sessions.- Implement and manage campaigns on MoEngage to enhance learner engagement and track user interactions.- Monitoring and Reporting:
- Track and analyze communication metrics to measure effectiveness and suggest improvements.- Prepare reports and presentations for leadership on communication initiatives and training outcomes.- Social Media and Digital Marketing:
- Develop and implement comprehensive social media strategies to enhance brand visibility, engagement, and lead generation.- Execute targeted digital marketing campaigns to drive website traffic, conversions, and stakeholder acquisition.
- Stay up-to-date with emerging social media trends and digital marketing technologies to optimize strategies accordingly.

Skill Required:
Must have:

- Proficiency in managing communication platforms such as APXOR, SendBird, and MoEngage.- Ability to manage multiple campaigns simultaneously.- Excellent written and verbal communication skills; ability to convey information clearly and effectively.
- Ability to work collaboratively in a fast-paced environment.

Good to have:

- Social media Management experience- Knowledge of digital marketing or content marketing strategies
- Familiarity with analytics and measuring campaign effectiveness.