Area Sales Executive

1 hour ago

Jammu, India Value Jobs Consulting Pvt. Ltd. Full time

**Position Title**: Area Sales Executive - Alternate Channel Development

**Function**: Sales

**Purpose**:Responsible for driving secondary value & volume objectives for the Alternate Channel

Development (ACD) in the assigned area

**Ensure achievement of secondary sales targets**
- Setting objectives for AW
- Breaking objectives for AWSM (beat-wise)
- Ensure communication of objectives to AW
- Periodic tracking of objectives

**AW Management**
- Align, support & motivate AW to meet business objectives
- Ensure adequate infrastructure & systems
- Act as a commercial interface between AW & BIL

**Coach, manage & evaluate AWSM performance**
- Coach AWSM on BIL best practices & Ways Of Working
- Train AWSM on Sales Call Process
- Evaluate their performance Periodically
- Provide on the job support / guidance for addressing territory specific issues

**Ensure adequate service level in market & build business in existing & new outlets**
- Ensure adequate servicing at dealer points
- Maintain relations with existing dealers
- Increase the depth and width per dealer
- Prospect new outlets
- Perform activations as per decided by ASE/ASM

**Addition & Retention of accounts**
- To identify and add institutional accounts.
- Ensure the service to the new accounts
- Ensure that the existing accounts are being served and the schemes are being properly executed.

**Execute visibility implementation & Merchandizing**
- Ensure execution of primary & secondary Merchandizing
- Ensure execution of Visibility Implementation

**Implement launch of new consumer promos / trade schemes & new products**
- Operationalize new product through communication & sampling
- Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
- Track & review performance of new products / schemes

**Market Intelligence**
- Collect & report required market information on competitor activities like promotions

(trade & consumer), service day, off-take, prices, new launches, visibility etc

**Maintain records & systems**
- PJP data
- MIS reporting

**Represent Britannia for consumer complaints**
- Visit consumer to address & sort quality complaints.
- Inform Quality about status of complaint

**Key Stakeholders**:
**Internal**: Sales Admin, Depot, Quality

**External**: AW & AWSM, HORECA, Highways, Railways, DMRC and other alternate channels of retail sales.

**Experience**:
2-4 years of experience in handling Institutional Sales Field operations in FMCG industry.

**Desired Competencies** Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
Merchandizing

**Salary**: ₹600,000.00 - ₹850,000.00 per year

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Jammu, Himachal Pradesh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Diploma (preferred)

**Experience**:

- Institutional Sales (preferred)
- Horeca Sales (preferred)

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