128/554, e Block, Kidwai Nagar, Kanpur,india

2 days ago

Kidwai Nagar Kanpur Uttar Pradesh, India TierOne Full time

**Job Description: Marketing & Social Media Specialist (SEO, LinkedIn, Instagram, Meta)**

**Location**: Kidwai Nagar, Kanpur
**Company**: TBA
**Employment Type**: Full-time

**About Us**

We are an innovative **EdTech platform** designed to guide students from academia to the workforce. We focus on **internships, apprenticeships, skill development, and career pathways**, helping students become job-ready while enabling employers to discover future talent.

As we prepare for our launch, we are seeking a creative and driven **Marketing & Social Media Specialist** to build Watnxt’s digital presence and engage both students and employers across platforms.

**Role Overview**

The Marketing & Social Media Specialist will manage and grow companies presence on **LinkedIn, Instagram, and Meta platforms**, while driving **SEO strategies** to position us as the go-to career platform for students and employers. The role will also include **content creation, campaign execution, and community engagement**, ensuring company connects deeply with its target audience.

**Key Responsibilities**
- Develop and implement digital marketing strategies to promote Company across **LinkedIn, Instagram, and Meta**.
- Create, schedule, and manage **engaging student
- and employer-focused content** (posts, reels, stories, and blogs).
- Optimize website visibility and reach through **SEO best practices**.
- Monitor, analyze, and report on campaign performance (traffic, engagement, conversions).
- Build and engage an online community of students, graduates, and employers.
- Assist with **content writing and storytelling** for social posts, newsletters, and campaigns.
- Stay updated on **trends in EdTech, student engagement, and employer branding**.
- **Video Editing** Skills will be a Plus

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-3 years of experience in **social media management and SEO** (EdTech or education-related experience preferred).
- Strong knowledge of **LinkedIn, Instagram, Meta Ads Manager, and SEO tools**.
- Fair knowledge of **content creation & copywriting** (Canva, basic video editing a plus).
- Ability to connect with **Gen Z students and early-career professionals** through relevant content.
- Data-driven mindset with ability to track KPIs and optimize campaigns.
- Excellent written and verbal communication skills.

**What We Offer**
- Opportunity to be part of a **fast-growing EdTech platform** making real impact in students’ careers.
- Exposure to **digital marketing in the education & career-tech space**.
- Creative freedom to shape Company's brand and voice.
- Competitive salary and growth opportunities.
- A dynamic, startup-style environment where your ideas matter.

Pay: ₹13,000.00 - ₹15,000.00 per month

Work Location: In person

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