128/554, E Block, Kidwai Nagar, Kanpur,India

2 days ago

Kanpur, Uttar Pradesh, India TierOne Solutions Ltd Full time ₹ 1,56,000 - ₹ 1,80,000 per year

Job Description: Marketing & Social Media Specialist (SEO, LinkedIn, Instagram, Meta)

Location: Kidwai Nagar, Kanpur

Company: TBA

Employment Type: Full-time

About Us

We are an innovative EdTech platform designed to guide students from academia to the workforce. We focus on internships, apprenticeships, skill development, and career pathways, helping students become job-ready while enabling employers to discover future talent.

As we prepare for our launch, we are seeking a creative and driven Marketing & Social Media Specialist to build Watnxt's digital presence and engage both students and employers across platforms.

Role Overview

The Marketing & Social Media Specialist will manage and grow companies presence on LinkedIn, Instagram, and Meta platforms, while driving SEO strategies to position us as the go-to career platform for students and employers. The role will also include content creation, campaign execution, and community engagement, ensuring company connects deeply with its target audience.

Key Responsibilities

  • Develop and implement digital marketing strategies to promote Company across LinkedIn, Instagram, and Meta.
  • Create, schedule, and manage engaging student- and employer-focused content (posts, reels, stories, and blogs).
  • Optimize website visibility and reach through SEO best practices.
  • Monitor, analyze, and report on campaign performance (traffic, engagement, conversions).
  • Build and engage an online community of students, graduates, and employers.
  • Assist with content writing and storytelling for social posts, newsletters, and campaigns.
  • Stay updated on trends in EdTech, student engagement, and employer branding.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1–3 years of experience in social media management and SEO (EdTech or education-related experience preferred).
  • Strong knowledge of LinkedIn, Instagram, Meta Ads Manager, and SEO tools.
  • Fair knowledge of content creation & copywriting (Canva, basic video editing a plus).
  • Ability to connect with Gen Z students and early-career professionals through relevant content.
  • Data-driven mindset with ability to track KPIs and optimize campaigns.
  • Excellent written and verbal communication skills.

What We Offer

  • Opportunity to be part of a fast-growing EdTech platform making real impact in students' careers.
  • Exposure to digital marketing in the education & career-tech space.
  • Creative freedom to shape Company's brand and voice.
  • Competitive salary and growth opportunities.
  • A dynamic, startup-style environment where your ideas matter.

Job Type: Full-time

Pay: ₹13, ₹15,000.00 per month

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