Brand Strategist

4 days ago

Delhi Delhi, India MATRIX INFO SYSTEMS PRIVATE LIMITED Full time

**Job Description - Brand Strategist**

**Position**: Brand Strategist
**Location**: New Delhi
**Salary**: Up to ₹35,000 per month
**Experience Required**: Minimum 3 years

**About the Role**:
**Key Responsibilities**:

- Define and articulate the **brand’s core identity, values, and positioning** in the market.
- Develop and implement **brand strategies and campaigns** across multiple channels.
- Ensure **brand consistency** across all touchpoints, from digital platforms to offline collaterals.
- Conduct **market research, competitor analysis, and consumer insights** to guide brand decisions.
- Collaborate with creative, sales, and product teams to align marketing efforts with business goals.
- Build **brand equity** through storytelling, engagement, and innovative campaigns.
- Monitor **brand health metrics** (awareness, perception, loyalty, etc.) and recommend improvements.
- Handle **brand communication during crises or reputational risks**.
- Mentor junior team members in creative and strategic thinking.

**Key Requirements**:

- Minimum **3 years of experience** in brand management/marketing strategy.
- Strong knowledge of **brand positioning, creative campaigns, and digital marketing tools**.
- Excellent analytical, storytelling, and presentation skills.
- Proven ability to **differentiate a brand in a competitive market**.
- Bachelor’s/Master’s degree in Marketing, Communications, or related field.

**What We Offer**:

- Salary up to **₹35,000 per month**.
- Opportunity to shape and strengthen a growing brand.
- Creative freedom and collaboration with a passionate team.
- A platform for professional growth and innovation.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement

Application Question(s):

- Are you comfortable with the salary we are offering?
- Have you used any marketing tools?

**Experience**:

- Branding: 3 years (required)

Work Location: In person

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