Paid Media Executive

7 hours ago


Mumbai, India NPR Design Full time

We are looking for a talented ROI-driven **Performance Marketing**: **Paid Media Specialist **(Social Media Ads + Search Engine Marketing)
- Take responsibility for the growth marketing and CRM strategy, processes and implementation.
- Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on paid tactics.
- Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.
- Be responsible for communicating regular metrics and findings from your campaigns and analyze performance, insights, blockers and areas of opportunity.
- Optimize ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.
- Continuously test and iterate your learnings to find the best multi-channel paid mix for us.
- Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. You should strive to continuously outperform yourself.
- When needed, work together with external agencies to optimize the delivery of your campaigns and discover new audiences.
- Have the creative ability to craft beautiful and enriching content together with the marketing team to enhance your campaigns.
- Ideally you also have some UX and social media writing experience.
- Have knowledge and experience in paid media ads (Social Media + Google Ads)
- Work on Campaign Strategy + Execution on Social Media Ads (Facebook, LinkedIn, Instagram & Quora)
- Work on Keyword Strategy + Display/Video Strategy Ads on Google Ads
- All forms of Google Analytics + other conversion management campaigns and tracking
- Retargeting & Remarketing Campaigns
- E-Commerce Marketing & Platform Management
- Wordpress Landing Pages (Design via theme)
- Paid Media Reports

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹22,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Morning shift
- Weekend availability

Ability to commute/relocate:

- Greater Mumbai, Mumbai Suburban - 400053, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Have you worked on Paid Media Campaigns? If yes, then present screenshots.

**Experience**:

- Paid Media Ads on Facebook and Linkedin Ads.: 1 year (required)
- Google Ads: 1 year (required)
- Facebook Advertising: 1 year (required)
- Google Analytics: 1 year (required)
- WordPress: 1 year (required)

License/Certification:

- Fundamentals of digital marketing (required)

Willingness to travel:

- 100% (required)


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