Social Media and Content Executive

2 days ago

Chembur Mumbai Maharashtra, India The Propertist Full time

**Job Location
- Chembur East, Mumbai**

**Job Responsibility**:

- **Social Media Strategy**: Develop, implement, and manage creative social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) tailored to the real estate market.
- **Content Creation**: Create high-quality, engaging content (posts, videos, stories, reels) that resonates with target audiences and drives traffic, leads, and conversions.
- **Paid Social Media Campaign Management**: Plan, execute, and optimize paid social media campaigns to generate leads for real estate projects and listings.
- **Community Engagement**: Actively engage with followers, respond to comments and inquiries, and build strong relationships with potential clients.
- **Analytics & Reporting**: Monitor and analyze performance metrics (engagement, traffic, leads) using social media analytics tools, and provide insights and recommendations for improving future campaigns.
- **Trend Analysis**: Stay updated on the latest trends in social media, digital marketing, and the real estate industry to implement cutting-edge strategies.
- **Collaboration**: Get the creatives, videos & reels edited from the Graphic Design Team. Work closely with the marketing, design, and sales teams to ensure alignment on brand messaging, content themes, and campaign goals.
- **Hashtag Strategy**: Optimize social media posts for search engines, incorporate relevant hashtags, and maximize visibility within target markets.

**Skills Required**:

- **Strong Knowledge of Social Media Platforms**: In-depth understanding of how different social media platforms work and how to optimize content for engagement and reach.
- **Content Creation Skills**: Proven ability to create compelling, visually appealing, and conversion-driven content (design, copywriting, video editing).
- **Analytical Skills**: Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
- **Communication Skills**: Excellent verbal and written communication skills; ability to convey the brand's message effectively.
- **Creative Thinking**: Ability to generate fresh ideas and adapt to changing social media trends.
- **Real Estate Knowledge (preferred)**: Understanding of the real estate market and its audience will be an added advantage.
- **Time Management**: Ability to multitask, prioritize, and manage time effectively to meet deadlines.

**Job Types**: Full-time, Permanent

Pay: ₹375,000.00 - ₹500,000.00 per year

**Benefits**:

- Flexible schedule
- Paid sick time

Work Location: In person

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