Social Media Executive

2 weeks ago

Chembur Mumbai Maharashtra, India Basil Leaf Full time

**Location**: Chembur, Mumbai

**Industry**: Luxury Fashion
**Full-Time | In-House**

**About Basil Leaf**

Basil Leaf is a Mumbai-based luxury fashion label known for its fusion of traditional Indian craftsmanship with modern, powerful silhouettes. We cater to confident, style-conscious women across couture and prêt segments — blending flow with finesse and luxury with wearability.

**Role Overview**

**Key Responsibilities**
- Own, manage, and maintain the brand’s Instagram and other social media platforms
- Develop and execute creative social media strategies in alignment with the brand’s voice and goals.
- Ensure consistent visual identity, tone, and brand messaging across all platforms
- **Coordinate with the PR team** for celebrity sourcing, media opportunities, and brand alignment.
- **Liaise with social media agencies** for content execution, campaign planning, and calendar management.
- Stay updated on social media trends and platform algorithm changes and plan content while keeping it brand-appropriate
- Plan and execute social media campaigns, festive drops, collection launches, and collaborations
- Respond to queries, DMs, and audience feedback in a professional, timely manner
- Assist in shoot content planning, caption writing, hashtag curation, and content calendar building

**Required Skills & Qualifications**
- 1-3 years of experience in a fashion/luxury-focused social media role.
- Strong understanding of Instagram and how their algorithms work.
- Knowledge of content strategy, audience engagement, and analytics tools.
- Exposure to luxury or designer fashion brands (preferred).
- Basic graphic design and photo editing skills (Canva, Photoshop etc.)
- Strong aesthetic sense — understands visual storytelling.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving ability
- Organized, deadline-driven, and responsive

Pay: ₹20,000.00 - ₹43,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

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