Sales Trainer

2 days ago

Kolkata West Bengal, India SKIPPER FURNISHINGS PVT. LTD Full time

Sales Trainer - Key Responsibility Areas (KRA)

1. Training Program Development
- Design structured training modules for product knowledge (curtains, blinds, rugs, mattresses, flooring, wall coverings, bed linen, etc.).
- Create sales technique modules - prospecting, need analysis, upselling, cross-selling, closing skills.
- Develop role-specific training for Store Managers, Sales Executives, ASMs, and CRM staff.
- Update modules regularly based on new product launches, seasonal campaigns (e.g., Casa di Carnival), or changing customer trends.

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2. Delivery of Training
- Conduct induction training for new hires.
- Deliver ongoing sales training workshops (monthly/quarterly).
- Lead on-floor coaching: observe live customer interactions and provide feedback.
- Use role-plays, simulations, and case studies for practical learning.
- Ensure uniformity of selling skills and brand communication across all stores and franchisees.

⸻

3. Product Knowledge & Brand Alignment
- Ensure all sales staff can confidently explain USP, composition, pricing, and positioning of each product.
- Train staff on Skipper’s brand storytelling (heritage, craftsmanship, collaborations like Jaipur Rugs, Sarita Handa).
- Prepare concise training aids (catalogues, videos, PPTs, cheat sheets) for sales teams.

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4. Performance Monitoring & Evaluation
- Conduct pre
- and post-training assessments to measure learning outcomes.
- Track store-level sales KPIs (conversion %, average ticket size, category contribution).
- Work with ASMs and HO team to identify skill gaps and prepare focused interventions.
- Submit monthly training effectiveness reports to management.

⸻

5. Sales Enablement
- Develop pitch scripts and customer interaction templates.
- Train sales teams on CRM tools, lead management systems, and follow-up processes.
- Support special campaigns/events (e.g., exhibitions, design showcases) with pre-event briefing sessions.
- Build negotiation and objection handling frameworks for premium customers.

⸻

6. Franchisee Support
- Standardize sales training protocols across franchise stores.
- Conduct train-the-trainer sessions for local franchise managers.
- Audit franchisee sales teams’ customer interactions and report gaps to HO.

⸻

7. Continuous Improvement
- Stay updated on latest sales trends in luxury retail and furnishings.
- Benchmark competitor practices and integrate learnings into training.
- Regularly collect feedback from trainees and managers for improvement.
- Innovate with digital training formats (short videos, WhatsApp micro-learning, AI-based simulations).

**Job Type**: Freelance

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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