Brand Executive

7 days ago


Pune Maharashtra, India Godrej Properties Limited Full time

**Basic Purpose of the Position**:
The objective of this position is effectively execute and manage all aspects of brand and project marketing. It would broadly encapsulate Above the line(ATL)/Below the line (BTL) marketing activities for leads and walkins generation, developing project specific promotion material like brochures / renders / animation, developing and managing web content, product and process innovation, competitive analysis, etc. along with on-site activities like ensuring pleasant & smooth customer experience at site offices.
- **Role responsibilities**:

- Developing project specific promotion material like brochures / renders / animation, developing and managing web content, product and process innovation, competitive analysis in conjunction with respective L1 executives/managers
- Execution of creative servicing to site & sales teams basis launch/sustenance communication calendar designed; Managing the Quarterly/Monthly/Weekly creative requirement calendar to ensure achievement of business goals and site led plans are being met.
- Co-ordinate with various media agencies and ensure timely release of the advertisement across print, digital, Radio, Outdoors - Hoardings, Pole Kiosks, Billboards, Posters etc.
- Collateral Development concept and sign-off (3d models, renders, Avs, VR )
- Vendor management and co-ordination for execution/deployment of brand campaigns across site branding & outdoor, BTL, exhibitions and activations after doing recee and choosing best fit for projects. Fortnightly monitoring and corrections to be done.
- Execution of on-site / project events like CP meets / Customer / Employee meets/ Allotment Days / Exhibitions, etc. managing the end to end execution and experience.
- Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, etc. from the respective vendors.
- To be the custodian of on-site experience across all customer touch points ensuring consistency in brand experience across sites with upkeep and decorum in Marketing Office and Sample Apartment (MOSA).
- To be a critical part of Development of MOSAs coordinating with the projects, design, site team & vendors to have the same as per SnM requirement.
- Identifying avenues to drive sales through BTL channels including but not limiting to Societies, Corporates, Stores, Malls, Banks for driving walkins and bookings.
- Visiting competition and provide relevant inputs to the brand team regarding how the sample flat should look like, what necessary interiors specification are to be maintained.
- To optimise costs and have a pool of vendors for requirements related to printing, events, outdoors, BTL to work on multiple projects in parallel at tight deadlines.

Pay: Up to ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Morning shift
- Weekend availability

Work Location: In person

Application Deadline: 10/07/2025


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