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Global Trade Plaza- Social Media Marketing

2 weeks ago

Kanpur, India ConsultBae Full time

**Job Title**:Social Media Marketing Specialist

**Experience**: 3-4 Years

**Location**:Kanpur, Uttar Pradesh

**Job Type: Full Time, Work from Office.**

**Job Overview**:
**Responsibilities**:

- ** Strategy Development**:

- Develop comprehensive social media strategies aligned with overall marketing goals.
- Stay updated on industry trends and emerging platforms to enhance the company's social media presence.
- ** Content Creation**:

- Create and curate compelling content for various social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, etc.
- Collaborate with the design team to produce visually appealing and shareable content.
- ** Campaign Management**:

- Plan and execute social media campaigns to promote brand awareness, product launches, and special promotions.
- Monitor campaign performance, analyze data, and make data-driven recommendations for optimization.
- ** Community Engagement**:

- Foster and engage with the online community through timely responses to comments, messages, and mentions.
- Build and maintain relationships with influencers and brand advocates.
- ** Analytics and Reporting**:

- Track and analyze key social media metrics to measure the success of campaigns.
- Provide regular reports on social media performance and suggest improvements based on insights.
- ** Collaboration**:

- Collaborate with cross-functional teams, including marketing, sales, and customer support, to align social media strategies with overall business objectives.
- Stay coordinated with other marketing initiatives to ensure a consistent brand message.
- ** Adherence to Brand Guidelines**:

- Ensure that all social media content aligns with the company's brand guidelines and values.
- Maintain a cohesive and professional social media presence.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- 3-4 years of proven experience in social media marketing.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Proficient in using social media management tools and analytics platforms.
- Strong organizational and project management skills.
- Ability to work independently and as part of a collaborative team.

**About Company-**

**Global Trade Plaza connects manufacturers, exporters, suppliers, or any business-to-business seller with an enormous base of national and international buyers. We provide an interactive B2B marketplace platform for sellers to exhibit their products and reach potential buyers. Our journey as a B2B marketplace in India commenced with the aim of addressing the problems in the B2B sector, especially the ones concerning small scale and medium scale businesses and Indian exporters. In B2B, the export sector is highly competitive and small scale exporters have been struggling for a long time to overcome the same. But various obstacles such as the language barrier and understanding of the supply chain make it difficult for them (especially Indian exporters) to thrive.**

**We at Global Trade Plaza understand this and offer a one-stop solution that will help such companies make a profitable business.**

**We offer a feature-rich B2B marketplace in India and numerous other countries for sellers to attract and reach a diverse customer base while also avoiding the competitive nature of a traditional online B2B portal. Simultaneously, we assure the buyers on our platform have access to a comprehensive and reliable seller base.**

**Website link