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Growth Marketing Generalist

3 weeks ago

Bengaluru Karnataka, India Lifesight Full time

**Job Information**:
Date Opened

**08/07/2025**

Job Type

**Full time**

Industry

**Technology**

City

**Bangalore South**

State/Province

**Karnataka**

Country

**India**

Zip/Postal Code

**560102**

**About Us**:
Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK.

Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people

onboard the team to accelerate our growth.
- The Growth Marketing Generalist will own our entire acquisition engine.
- You will design hypotheses, launch rapid-fire tests, and double-down on
- anything that improves north-star leads to revenue. Expect to partner daily
- with Product, RevOps, Data, and Sales, while keeping one eye on brand
- consistency and the other on incremental revenue.

With a hands-on “distribution engine,” you will orchestrate organic channels
- such as SEO, content repurposing, community, partnerships, newsletters,
- podcasts, and referral loops to compound reach and revenue.
- Own end-to-end distribution charter - responsible for demand
- generation & MQL/SQL tracking via marketing activities
- Repurpose and distribute content - slice webinars, case studies
- and whitepapers into blog posts, LinkedIn carousels, newsletter
- swaps and podcast talking points to 10× reach.
- Cultivate communities - actively participate in relevant
- forums/Slack groups, host AMAs, and launch a private user
- community to drive advocacy and feedback loops.
- Forge partnerships - secure guest posts, co-marketing
- webinars, integration marketplace listings and newsletter
- cross-promotions that deliver qualified traffic without paid
- spend.
- Own lifecycle comms - craft onboarding, activation and
- retention sequences that move users through the AARRR
- framework.
- Report on distribution ROI - build dashboards tying content
- pieces and community initiatives to pipeline, retaining the agility
- to double-down or pivot fast.

**Requirements**:

- 2-3 years of growth marketing experience with a B2B SaaS
- company.
- Must be a Hubspot/Salesforce power user with expertise
- management & funnel optimization

**Benefits**:
As a team, we are concerned with not only the growth of the company, but each other’s personal growth and well being too. Along with our desire to utilize smart technology and innovative engineering strategies to make people’s lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun filled Friday’s events with a prioritizing healthy work-life balance.

1. Working for one of the fastest growing and successful MarTech companies in times

2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products.

3. Enjoy working in small teams and a non bureaucratic environment

4. Enjoy an environment that provides high levels of empowerment and space to achieve your Objectives and grow with organization.

5. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career

6. Great benefits - apart from competitive compensation & benefits

7. Above all - a “fun” working environment.