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Sales & Marketing Executive

3 weeks ago

Ludhiana Punjab, India DSO SOFTWARE Pvt.Ltd. Full time

Hello Guys

we are Looking Marketing Executive for Software Sales in Marketing for Punjab Region. Laptop, Bike, Mobile mandatory for this Job.

**Responsibilities**:

- **IT Product Marketing**: Develop and implement marketing strategies and campaigns that highlight the features, benefits, and competitive advantages of IT products or services.
- **Market Research**: Conduct in-depth research into IT industry trends, competitor offerings, customer needs, and emerging technologies to identify opportunities and inform marketing strategies.
- **Content Creation**: Produce engaging content that explains complex IT concepts in a clear, compelling manner for both technical and non-technical audiences. This may include blog posts, whitepapers, case studies, videos, and infographics.
- **Lead Generation**: Implement lead generation tactics to identify, engage, and convert potential customers into qualified leads for the sales team.
- **Digital Marketing**: Manage online marketing initiatives including SEO, SEM, website optimization, and social media campaigns to increase brand visibility, website traffic, and customer engagement in the IT space.
- **Product Launches**: Plan and support the launch of new IT products or services, including creating marketing collateral, coordinating events, and executing promotional strategies.
- **Sales Enablement**: Work closely with the sales team to ensure they have the tools, presentations, and collateral needed to convert leads into customers. Provide insights on customer preferences and market trends to support sales efforts.
- **Brand Positioning**: Help define and refine the company’s IT brand messaging, ensuring alignment across all marketing channels and customer touchpoints.
- **Partnerships and Networking**: Collaborate with technology partners, influencers, and industry leaders to enhance brand visibility and establish the company as a leader in the IT market.
- **Analytics and Reporting**: Track and measure the performance of marketing campaigns and adjust strategies as needed to optimize ROI.

Skills and Qualifications:

- Bachelor’s degree in Marketing, IT, Business, or a related field.
- Previous experience in IT marketing or technology-based products/services is preferred.
- Strong understanding of the IT industry, software solutions, cloud computing, networking, cybersecurity, or other relevant IT sectors.
- Experience with digital marketing strategies such as SEO, SEM, and social media marketing.
- Knowledge of tools like Google Analytics, HubSpot, or other marketing automation platforms.
- Excellent written and verbal communication skills, with the ability to explain complex technical topics to diverse audiences.
- Creative thinking with the ability to develop innovative marketing strategies and campaigns.
- Strong project management skills and attention to detail.

Desired Attributes:

- Technical aptitude and the ability to understand and communicate IT concepts effectively.
- Analytical mindset with the ability to use data to drive decision-making.
- Ability to work collaboratively with cross-functional teams (sales, product, technical).
- Self-motivated and proactive with the ability to work independently.
- Passion for technology and staying up-to-date with the latest industry trends and advancements.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹33,175.34 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person