Media Buyer(E-com)
2 weeks ago
Here are the key responsibilities of a media buyer in e-commerce:
- **Campaign Planning & Strategy**: Media buyers collaborate with marketing teams to define goals, target audiences, and budget allocations for digital ad campaigns. They plan strategies to reach potential customers effectively.
- **Platform Selection**: They identify the best platforms for advertising (such as Google Ads, Facebook Ads, Instagram, TikTok, Pinterest,) based on the target audience and campaign objectives.
- **Budget Management**: Media buyers allocate and manage advertising budgets, ensuring optimal spending for maximum return on investment (ROI).
- **Ad Optimization**: Continuously optimizing ad creatives, targeting options, bidding strategies, and campaign structures to improve performance over time. This involves A/B testing, analyzing results, and adjusting strategies accordingly.
- **Analytics & Reporting**: They monitor key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), and conversion rate to track the success of campaigns.
- **Market Research**: Staying updated with industry trends, competitor strategies, and consumer behavior to enhance ad targeting and stay ahead in the market.
- **Collaboration with Creative Teams**: Media buyers work closely with creative teams to ensure that ads are aligned with branding, messaging, and overall marketing objectives.
- **Scaling Campaigns**: Once a campaign is performing well, they focus on scaling efforts by increasing budgets or expanding to additional platforms.
**Job Types**: Full-time, Fresher
Pay: ₹15,000.00 - ₹35,000.00 per month
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
Application Deadline: 21/01/2025
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