Paid Marketing Executive

1 week ago

Remote, India Appitsimple Infotek Pvt. Ltd Full time

**About us**:
Headquartered in Ahmedabad, Appitsimple is better known for its innovative "Digital Products" - SoftwareSuggest and CallHippo. It is an IT company that has been revolutionizing & simplifying the way organizations do business since Jan 2014.

We are a growing team of 160+ professional experts coming from diverse backgrounds who have keen expertise in dealing with Digital Products. A flexible work environment, a high level of empowerment, involvement in the company's business decisions, leadership development through mentoring, skills development initiatives are the big takeaways at Appitsimple Infotek.

**Product: CallHippo.**

CallHippo was launched in 2017. It is an intelligent VoIP (voice over Internet protocol) service provider for business organizations and call centers. The main objective behind launching CallHippo was to provide easy to adopt, cost-effective, scalable, and accessible phone systems to businesses. Customized pricing plans, 24/7 available support, and innovative top-of-the-line features make CallHippo stand out from market competitors. With 2000+ customers across 25+ countries, the company is just getting started and is sure to scale greater heights in the future.

Appitsimple prides itself on a flexible work environment that empowers employees to be key decision-makers to grow personally and professionally. The company strives to develop leaders through an active mentoring program and skill development initiatives. An inclusive workplace, Appitsimple encourages freedom, independent thinking and aims to create thought leaders in the business ecosystem.

**Experience**: 2+ years

**Responsibilities**:

- Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd Party Platforms), social media paid campaigns (FB, LinkedIn, etc.)
- Responsible for executing and managing keyword research and content gap analyses.
- Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs).
- Provide ongoing actionable insights into campaign performance to the team.
- A/B testing, experiments, deriving insights, and driving constant optimization for all steps of the funnel.

**Requirements**:

- 2-3 years of relevant experience in performance marketing in a B2B SaaS environment.
- Deep experience in the hands-on running of multiple paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, Adroll.
- Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, SEMrush.
- Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out what's going wrong and how to fix issues.
- Understanding of a typical SaaS Lead Cycle - From Lead to Opportunity to Deal Closure.

Pay: ₹10,000.00 - ₹40,000.00 per month

**Benefits**:

- Provident Fund
- Work from home

Schedule:

- Day shift
- Flexible shift

Application Question(s):

- What is maximum monthly budget handled for Google Ads?
- Are you open for Remote job ?

**Experience**:

- Google Analytics: 1 year (preferred)
- Google Ads: 2 years (preferred)
- Paid marketing: 2 years (preferred)
- IT: 1 year (preferred)
- B2B Marketing: 2 years (preferred)
- SaaS: 1 year (preferred)

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