Marketing Science Partner, India

**Marketing Science Partner, India Responsibilities**:

- Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing “learning agendas”. The best practices and learning agendas will highlights how a client can improve business outcomes
- Work with advertising and industry bodies to create best in class measurement solutions
- Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team
- Support client engagement with third party vendors responsible for setting up and conducting measurement studies
- Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the “learning agenda”
- Design tests to showcase the power of good measurement using client data and Facebook or third-party technology tools
- Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
- Communicate complex research results to a general audience
- Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
- Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools )

**Minimum Qualifications**:

- Bachelor’s degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
- Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
- Experience analyzing and manipulating data sets to understand patterns and provide insights
- Experience leading at an industry level and with clients
- Ability to communicate technical content to general audience.
- Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods.
- Experience with digital advertising measurement methods and technologies
- Proven excellence in working with structured and unstructured data-sets, statistical software such as R as well as data extraction tools such as Hive, python and/or SQL is a must
- Experience with field experiments, experimental design, survey sampling, and/or panel data

**Preferred Qualifications**:

- Advanced degree in a quantitative field or an MBA

**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.