Digital Marketing Executive

5 days ago

Kolkata, India StockEdge Full time

**About us**:
**StockEdge** is one of the most innovative and deep stock market analytics platforms. Guided by our mission of empowering individual investors and traders, StockEdge has created a place for itself in the market and is used by millions of users as their decision support system. It covers analytics and end-to-end information about all Stocks in India. We are working towards making StockEdge India’s top analytics platform.
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Provide creative ideas for content marketing
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Good to have idea on Performance Marketing
- Working knowledge of Appsflyer or any other MMP
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- An idea of App Store Optimization will get you an edge
- ASO strategies: Develop, manage and execute best in-class ASO strategies across the App Store (Apple) and Google Play Store (Android)
- Store pages optimisation: Creation, maintenance and optimisation of all elements of app store presence which includes text, asset and keyword definition - in multiple languages.
- A/B test strategies: Test, track and optimize AB tests on the app stores for increased download conversion rate and increased store page traffic, while staying on brand and relevant to each game’s USPs.
- Internal reporting & education: share with the marketing team and top management industry trends and insights & provide accurate and insightful live and post-performance analysis to stakeholders.
- KPI ownership: Store page conversion rate, organic acquisition and store ranking
- Organic growth strategies: Work closely with UA on identifying, planning, executing and measuring opportunities to stimulate our organic growth in an ROI positive manner.
- Benchmarking: Have a deep knowledge of their games and the various competitors in the space, analysing the strengths and weaknesses of the competitor products, as well as identifying potential opportunities to share with the game teams.Identify New Opportunities: Consistently play games of our clients and their competitors to discover new ad revenue growth opportunities

**Requirements**:

- Excellent English writing and communication skills
- Analytical Mindset
- Hardworking and punctual
- Attitude to remain positive
- Organized
- Problem solving approach

**Benefits**:

- As per Industry Standard

**Job Information**:
Industry

**Education**
***

City

**Kolkata**
***

State/Province

**West Bengal**
***

Country

**India**
***

Zip/Postal Code

**700091

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