Paid Media Executive

21 hours ago

Mumbai, India Pinstorm Full time

At Pinstorm we are looking for Paid Medi executives, where you will be part of a team that manages large, International brands' presence on the internet, a team that follows 100% work-from-anywhere, 100% flexi-time and is 100% result oriented.

**Main Responsibility**:
The role is responsible for spending campaign monies in the most efficient way in order to get results within the set targets. It includes planning, managing, monitoring our client’s paid campaigns across Google DV360, GDN, Programmatic, YouTube LinkedIn, Social platforms such as Facebook, Instagram, Twitter and others across various product categories, various geographies and for various audience profiles.

**Your day-to-day work would comprise of**:

- Online market research and analyzing market data including competitors.
- Digital media strategy development
- Create and manage digital campaign budgets.
- Managing display, video and text ads across all digital marketing platforms.
- Identify target audiences and understand their behavior and habits.
- Determine the best media outlet mix for client’s campaigns.
- Run Display, PPC and AdWords (now DV 360)campaigns.
- Handling paid Social media campaigns in Facebook and Twitter
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more.
- Monitor costs on a daily basis and shift gears as necessary
- Work with content teams to devise integrated marketing strategies for different Digital platforms
- Follow media trends of online and offline outlets (Online publishers, TV shows, magazines, blogs, radio programs) and best practices from all over the world
- Evaluate the success of media strategies and campaigns.
- Responsible for optimizing media marketing campaigns to help achieve business goals such as visits to websites / leads / sales / branding etc
- Analyze campaign metrics, review performance reports, and provide recommendations to team on a daily basis
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Present the analyses and recommendations to internal teams and to client

**DESIRED EXPERIENCE** : 2 - 5 years in media planning, buying and optimizing campaigns on two or more of the following : Google, Facebook(now Meta), LinkedIn, Amazon, Play store, Programmatic.

**Benefits**:
(1) 100 percent work from anywhere
(2) Exposure to large Indian and global clients as we only work with big brands. We don't handle small campaigns
(3) Exposure to all facets of marketing strategy and brand management
(4) India's largest independent digital marketing firm with offices across India, Nepal, Dubai and Amsterdam.

**Job Types**: Full-time, Part-time

**Salary**: From ₹300,000.00 per year

Schedule:

- Morning shift

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91
+91-XXXXXXXXXX

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