Performance Marketing Executive
3 days ago
**Key Responsibilities**:
- E-commerce Marketplace Management
- Manage product catalogues, listings, keyword updates, and order flow across
Amazon, Flipkart, Blinkit, Zepto, and other relevant marketplaces.
- Optimize product detail pages for improved discoverability and conversions.
- Performance Marketing & Campaign Execution
- Plan, execute, and optimize paid advertising campaigns for Ecommerce sites.
- Create and manage campaigns on Meta Ads, Google Ads, Amazon Ads, and
other performance channels focused on traffic growth, sales conversions, and
ROI.
- Track and analyze campaign performance, providing insights and actionable
recommendations.
- Creative Strategy and Briefing
- Get creatives made for Meta Ads, Amazon Ads, A+ listings, etc.
- Ideate hooks, angles, and copy ideas for strong, compelling ads.
- Analytics, Reporting & Client Communication
- Monitor KPIs such as CTR, ROAS, ACoS, and sales performance across
campaigns.
- Share regular reports with internal teams and clients, ensuring clear
communication on performance and strategies.
- Act as a point of contact for clients, addressing queries and aligning campaign
goals with business objectives.
**Requirements**:
- 1-2 years of experience in e-commerce performance marketing (Amazon,
Flipkart, Blinkit, Zepto experience strongly preferred).
- Proficiency in catalogue management, keyword optimization, campaign
management, and e-commerce operations.
- Analytical mindset with experience in reporting and performance tracking.
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