Digital & Social Media Marketing Executive (Ai-driven Organic Growth)

2 weeks ago

Remote, India Uptoskills Full time

**Job Title**: Digital & Social Media Marketing Executive (AI-Driven Organic Growth)

**Location**: Work From Home
**Company**: UptoSkills

**About UptoSkills**

UptoSkills is India’s one-stop platform for **college students, faculties, job seekers, and corporates**, offering internships, competitions, skill programs, assessments, and career opportunities. Our podcast **The** **UptoSkills Podcast Show** brings academia and industry together with stories that inspire and guide the next generation.

We’re looking for someone who can use **creativity + AI tools** to grow our social presence **without paid ads**.

**Why This Role is Special**
- 100% **organic growth** — no ad spend, only smart strategies.
- Hands-on with **AI tools** for content creation, editing, and analytics.
- Focused on **18-25-year-old Indian college students**.
- You’ll turn our podcast into a **viral content engine**.
- Write _scripts & hooks_ for podcasts, reels, and posts using **AI writing tools** (ChatGPT, Jasper, Copy.ai)
- Edit long podcasts into high-performing shorts using **AI video editors** (OpusClip, Descript, CapCut AI).
- Grow our Instagram, YouTube Shorts, and LinkedIn organically using **trend analysis tools** (Glasp, VidIQ, TubeBuddy).
- Run creative campaigns designed with **AI-based design tools** (Canva Magic, Figma AI, Leonardo.ai).
- Track performance using **AI analytics tools** (Notion AI dashboards, Google Analytics with AI insights).

**Key Responsibilities**
- Identify and repurpose **viral moments** from the UptoSkills Podcast Show.
- Create short-form videos with **eye-catching captions, trending sounds, and AI-generated graphics**.
- Post consistently across **Instagram, YouTube, and LinkedIn**.
- Use AI to **predict trends and optimize posting times**.
- Collaborate with student influencers to expand reach organically.
- Monitor growth metrics and fine-tune strategies using AI-powered analytics.

**We’re Looking For Someone Who**
- Knows **1-3 years of social media marketing or content creation**.
- Has hands-on experience with **free AI tools** for editing, scripting, and analytics.
- Understands **Gen Z humor, Indian college culture, and viral content psychology**.
- Can edit quickly and creatively using **AI + manual touch**.
- Believes in **data-driven, organic growth** instead of paid ads.

**Bonus Points If You**
- Have scaled accounts organically to **100K+ followers**.
- Have edited podcasts for creators or brands before.
- Can research and adapt **global viral trends** for Indian audiences using AI.

**What’s In It For You**
- **Creative freedom** to experiment with AI tools and new growth tactics.
- Be the **brain behind lakhs of followers** without a marketing budget.
- Work in a fast-growing, youth-focused, and collaborative environment.

Pay: ₹10,000.00 - ₹40,000.00 per month

**Benefits**:

- Work from home

Work Location: Remote

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