Performance Marketing Executive

4 days ago

Noida, India Yogy HR Solutions Full time

Performance Marketing Executive ( Paid Marketing )

Qualification: Graduation / Post Graduation / MBA / PGDM

Work Experience: 2-4 Years

Job Location: Noida

**Salary**: 4 - 5lpa

Skills: SEM & Paid campaign, Google Paid Campaign

Job Responsibility:

- Setting up paid ad campaigns
- Work on Ad Platforms like Google Ads
- Advanced Keyword Research and selection
- Use the Google Keywords tool
- Continuously monitor opportunities for new keywords and negative keywords
- Focusing on the major PPC network providers and achieving the greatest market share gains
- Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics
- A/B testing with different ad creatives and landing pages to improve CTR
- Monitor results and make recommendations on an ongoing basis to continually enhance account performance, site performance and ROI
- Stay informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals
- Work with graphic designer and copywriting team to create Text Ads, Display Ads, Landing Pages and Social media posts
- Collaborate with Marketing, Sales and Product Development teams for potential client sales pitch
- Analysing website traffic data and trends via both Google analytics and other third party tools for both reporting and uncovering opportunities across both PPC and SEO.
- Working along with SEO team to analyse keyword opportunities & data mining

**Requirements**:

- Educational degree in a related field & minimum 2-4 years of work experience in this field
- Highly motivated
- Extensive marketing research knowledge
- Should be able to carry out statistical analysis easily
- Experience in optimizing user funnels
- Knowledge of all digital marketing tools
- Should have knowledge of setting up ad campaigns

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹400,000.00 - ₹500,000.00 per year

Schedule:

- Morning shift

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (preferred)
- Performance marketing: 2 years (preferred)
- PPC Campaign Management: 2 years (preferred)
- Google Ads: 2 years (preferred)
- SEM: 2 years (preferred)
- Facebook Advertising: 2 years (preferred)

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