Avp-content Strategist

5 days ago

Mumbai Maharashtra, India FINVASIA CAREER Full time

**Key Responsibilities**:

- Lead the Content Strangely and spearhead the Content requirements of the Shoonya’s Marketing team

(Long Form, Short Form, Blog, Web & Social Content curation and creation, Script & Copy Writing)
- Customer Acquisition - Conceptualize, ideate, create and oversee execution of Social and Paid Digital

Campaigns across the life cycle. (Attention, Consideration and Purchase)
- Engagement & Retention - Conceptualize and execute creative campaigns for push notifications,
- Lead a team and work alongside other Copywriters, Designers, agencies to ensure creative vision is

achieved and brand expectations are met
- Work across multiple platforms to produce rich copy to win on digital platforms
- Ensure the copy is clear, true, on-brand, and meets all legal, partner, and best practice requirements
- Help coordinate, maintain and oversee creative standards and brand experience guidelines
- Manage multiple deliverables at one time to meet aggressive deadlines

**Must-have**:

- 8+ years of active agency experience in digital copywriting on BFSI or Capital Markets / content

writing or should have worked with Capital Markets
- Impeccable writing skills and command of the English language
- Collaborative attitude to partner different verticals (Marketing, Brand, Social Listening etc.)

**Good-to-have**:

- Ability to see the bigger picture and to gauge the impact that content can have on business deliverables
- i.e. how a great content strategy can be all pervasive and can drive, user acquisition, engagement,

retention and most of all uniformity in customer experience.
- Experience of working on other Fintech brands
- High levels of motivation and perseverance with a strong sense of conviction in your ideas, plus the skills

and confidence to express them.
- Proven understanding of and curiosity about current and emerging digital trends
- Ability to collaborate, concept, write, edit and present. Provide others with direction without needing

much
- Ability to take ownership of projects, as well as willingness to step in to help others as needed

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