
Digital Marketing Expert
6 days ago
**Job Summary**:
**Key Responsibilities**:
Plan and execute **SEO strategies** to improve website rankings and organic traffic
Create and manage **YouTube video content**, including optimization for search and engagement
Run **YouTube Ads** effectively to drive views, subscriptions, and leads.
Expertly handle **Facebook & Instagram Ad campaigns**, including:
Meta Pixel setup & tracking
Audience segmentation & Lookalike audience creation
Lead generation ads and performance monitoring
Design, launch, and monitor **Facebook Ads and Google Ads** (Search & Display) campaigns
Create and manage **YouTube Ads campaigns** to boost views, engagement, and lead generation
Analyze campaign performance using **Google Analytics**, providing actionable insights
Create **LinkedIn content strategies and paid promotions** for engagement (preferred).
Monitor trends and competitors in digital marketing to keep strategies fresh and effective
**Required Skills**:
Strong knowledge of SEO techniques and tools **(e.g., Google Search Console, SEMrush, Ahrefs)**
Hands-on experience with YouTube marketing and ad campaigns
Proficiency in **Facebook Ads Manager and Google Ads**
Ability to generate and manage **YouTube Ads campaigns** effectively
Sound knowledge of **Google Analytics**for data interpretation and reporting
Creative mindset with good communication and analytical skills
**Qualifications**:
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Proven experience of 1-2 years in digital marketing, particularly in performance marketing, SEO, SEM, and data analytics.
Strong understanding of current online marketing concepts, strategy, and best practices.
Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, CRM software, and SEO tools.
Excellent analytical skills and ability to mine data for actionable insights.
Strong communication and organizational skills, with the ability to manage multiple projects simultaneously.
**Job Type**: Full-time
**Pay**:₹15,000.00 - ₹20,000.00 per month
**Schedule**:
Day shift
Fixed shift
**Education**:
Bachelor's (required)
**Location**:
Kolkata, West Bengal (preferred)
**Work Location**: In person
Pay: ₹15,000.00 - ₹20,000.00 per month
Schedule:
Day shift
Fixed shift
**Education**:
Bachelor's (required)
**Experience**:
Digital marketing: 1 year (required)
**Location**:
Kolkata, West Bengal (required)
Work Location: In person
Pay: ₹13,000.00 - ₹20,000.00 per month
Application Question(s):
- Are you comfortable in onsite work?
**Education**:
- Bachelor's (required)
**Experience**:
- Digital marketing: 1 year (required)
**Location**:
- Esplanade, Kolkata, West Bengal (required)
Work Location: In person
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