Bdm- Institutional Sales

4 days ago

Delhi Delhi, India Hiring Embassy Full time

**Profile**: Business Development Manager - Institutional Sales

**Location**: New Delhi / Mumbai

**Salary Range**: 06 Lacs to 7.5 Lacs

**Experience**: 5-6 years of HORECA/Institutional sales experience with proven targets delivery.

**Qualification**: Graduate in Business/Marketing (MBA preferred).

If driving large-scale institutional growth excites you — this role is made for you

We’re looking for a seasoned sales professional who knows how to build relationships, close deals, and expand markets across HORECA, Corporates, hospitals, educational institutions & government sectors.

**Key Responsibilities**:
**New Business & Revenue Growth**

Identify, approach, and acquire new institutional clients in assigned territories.

Build and manage a strong sales funnel across HORECA, corporates, and bulk buyers.

Achieve monthly, quarterly, and annual revenue targets as per AOP.

Develop proposals, pricing strategies, and close high-value deals.

**Account Management**

Maintain long-term relationships with procurement heads, chefs, purchase managers, and key decision-makers.

Ensure superior after-sales service and timely order fulfilment for repeat business.

Enhance product visibility and placement within institutional accounts.

**Market Expansion & Intelligence**

Monitor competitor products, pricing trends, and market developments.

Explore new business opportunities in CSD/CPC, MNC cafeterias, airline catering, and event catering agencies.

Identify and lead participation in trade exhibitions, tasting sessions, and category promotion events.

**Operations & Coordination**

Collaborate with internal teams (production, dispatch, finance) for smooth delivery operations.

Ensure compliance with payment cycles and credit policies.

Provide regular weekly MIS reports, pipeline updates, and sales forecasts.

**Required Skills & Competencies**
- Proven track record in Institutional Sales within the FMCG/Food category.
- Strong negotiation, relationship management, and closing skills.
- Deep understanding of HORECA procurement systems and distributor networks.
- Analytical thinker with solid market knowledge.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in CRM tools and MS Office.

**Qualification & Experience**
- Bachelor’s degree in Business or Marketing (MBA preferred).
- 5-6 years of hands-on experience in HORECA/Institutional sales with proven target achievements.

**Key Performance Indicators (KPIs)**:

- Institutional channel revenue growth.
- New account acquisition per quarter.
- Retention rate and repeat business from key clients.
- Territory expansion and distributor onboarding.
- Timely collections and adherence to payment terms.

**For more information / To apply**:
**998-222-8888**

Pay: ₹600,000.00 - ₹750,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Application Question(s):

- What is your current location?
- What is your Current CTC?
- Have you worked in Food/ FMCG Industry?

**Experience**:

- Institutional Sales: 5 years (preferred)
- HORECA Sales: 5 years (preferred)

Work Location: In person

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