Social Media Handler(Pr)

3 days ago

Gurugram Haryana, India Rawls Wellness Pvt Ltd Full time

**Social Media Strategy**:

- Develop and execute a comprehensive social media strategy to achieve brand objectives, increase follower engagement, and drive website traffic and conversions.
- Identify target audiences, key messaging, and content themes to guide social media campaigns and activities.
- Monitor social media trends, platform updates, and competitor strategies to optimize content and tactics.
- **Content Creation and Management**:

- Create engaging and relevant content for social media platforms, including text posts, images, videos, and infographics.
- Collaborate with internal teams or external agencies to develop multimedia content that aligns with brand guidelines and resonates with target audiences.
- Schedule and publish social media posts, ensuring consistency in voice, tone, and messaging across platforms.
- **Community Engagement**:

- Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
- Foster meaningful interactions with followers, influencers, and brand advocates to cultivate a loyal and engaged community.
- Identify opportunities to participate in relevant conversations, hashtags, and trends to increase brand visibility and engagement.
- **Influencer Relations**:

- Identify and build relationships with influencers, bloggers, and thought leaders in the industry to amplify brand messaging and reach new audiences.
- Collaborate with influencers on sponsored content, partnerships, and ambassador programs to drive brand awareness and advocacy.
- Negotiate contracts, manage relationships, and track performance metrics of influencer collaborations.
- **Media Relations**:

- Develop and maintain relationships with journalists, editors, and media outlets to secure media coverage and press mentions.
- Pitch story ideas, press releases, and other media materials to relevant media contacts to generate positive publicity for the brand.
- Coordinate interviews, press events, and media opportunities to increase media exposure and enhance brand reputation.
- **Performance Tracking and Reporting**:

- Monitor and analyze social media performance metrics, including engagement, reach, and conversion rates, to evaluate the effectiveness of social media campaigns.
- Generate regular reports and insights to stakeholders, highlighting key trends, successes, and areas for improvement.
- Use data-driven insights to optimize social media strategies and tactics for maximum impact and ROI.

**Qualifications**:

- Bachelor's degree in communications, marketing, public relations, or a related field.
- Proven experience in social media management, public relations, or digital marketing.
- Strong writing and editing skills, with the ability to craft compelling content for social media and press materials.
- Proficiency in social media management tools, analytics platforms, and media monitoring software.
- Excellent interpersonal and relationship-building skills, with the ability to interact effectively with internal teams, external partners, and influencers.
- Creative thinking and problem-solving skills, with a passion for staying updated on social media trends and industry developments.
- Ability to multitask, prioritize, and work effectively in a fast-paced environment.

**Education**:

- Master's (preferred)

**Experience**:

- Social media marketing: 4 years (preferred)

Work Location: In person

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