Avp - Marketing

3 days ago

Lower Parel Mumbai Maharashtra, India HR Yaar Full time

**Job Title**: AVP - Marketing

**Location**: Lower Parel, Mumbai

**Industry**: Insurance (Travel)

**Experience**: 14+ years in marketing, preferably in BFSI or insurance

**Role Overview**:
**Key Responsibilities**:
**Campaign Strategy & Execution**
- Develop and manage 360-degree marketing campaigns across digital, print, OOH, and BTL channels.
- Align marketing plans with business goals, product launches, and customer acquisition objectives.
- Collaborate with cross-functional teams to localise and adapt campaigns based on regional needs.

**Brand Management**
- Define and refine the company’s brand strategy, voice, and visual identity across touchpoints.
- Ensure brand consistency in messaging, tone, and visual representation across platforms.
- Manage brand health metrics and conduct regular brand audits.

**Public Relations & Communications**
- Lead PR strategy, manage media relationships, and oversee press releases and external communications.
- Position the company and leadership as thought leaders through media opportunities, speaking engagements, and editorial content.
- Manage crisis communications and reputational risk in alignment with compliance and legal.

**Content & Corporate Communication**
- Oversee the development of engaging content for campaigns, brochures, newsletters, and digital assets.
- Craft executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership.

**Agency & Vendor Management**
- Manage and coordinate with creative, media, and PR agencies to ensure timely and cost-effective execution.
- Negotiate contracts, track deliverables, and ensure quality standards.

**Qualifications & Skills**:

- MBA in Marketing, Communications, or a related field.
- 14+ years of experience in marketing, with at least 5 years in the insurance or BFSI sector.
- Proven track record in leading multi-channel marketing campaigns and brand initiatives.
- Strong understanding of PR, corporate communications, and media strategy.
- Excellent written and verbal communication skills.
- Ability to manage budgets and multiple external stakeholders.

**Preferred Attributes**:

- Data-driven mindset with a strong grasp of marketing analytics and campaign ROI.
- Creative thinker with a strong aesthetic sense and attention to detail.
- Agile and collaborative team leader with the ability to influence senior stakeholders.

**Job Types**: Full-time, Permanent

**Benefits**:

- Paid time off
- Provident Fund

Ability to commute/relocate:

- Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- What is your current CTC (in LPA)?
- What is your expected CTC (in LPA)?
- What is your notice period (in days)? Is it negotiable?

**Experience**:

- marketing: 10 years (required)

Work Location: In person

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