Chief Marketing Officer

1 week ago

Richmond Town Bengaluru Karnataka, India Pinkseams Private Limited Full time

**Key Responsibilities**:

- **Brand Strategy & Development**: Define and implement the overall brand strategy, ensuring alignment with business goals and brand positioning.
- **Marketing Campaigns**: Develop and oversee multi-channel marketing campaigns, including digital, social media, influencer marketing, PR, and traditional advertising, tailored to reach our target audience.
- **Customer Acquisition & Retention**: Build and execute strategies for customer acquisition and retention, ensuring a seamless and premium customer experience across all touchpoints.
- **Content Creation & Influencer Strategy**: Develop content strategies in collaboration with internal teams to drive engagement and brand storytelling, leveraging influencers and brand ambassadors to boost visibility.
- **Market Research & Analysis**: Conduct market research to stay ahead of fashion trends, competitors, and customer preferences, translating insights into actionable strategies.
- **Team Leadership**: Lead and inspire the marketing team, ensuring alignment across departments (creative, PR, e-commerce, retail, etc.).
- **Budget Management**: Oversee the marketing budget, ensuring that resources are efficiently allocated and maximize ROI.
- **Partnerships & Collaborations**: Identify and secure strategic partnerships and collaborations that align with the brand’s vision and goals.
- **Events & Brand Activations**: Conceptualize and execute high-profile events, pop-ups, and collaborations that elevate brand perception and customer engagement.
- **Experience**: 2+ years of experience in brand marketing, with a focus on the financial services or fintech industry. Experience with similar advisory platforms is a plus.
- **Advertising Expertise**: Strong knowledge of third-party advertising platforms and proven experience in managing successful ad campaigns.
- **Strategic Mindset**: Ability to develop and implement effective brand strategies that align with business objectives.
- **Analytical Skills**: Proficiency in using analytics tools to measure campaign performance and derive actionable insights.
- **Communication Skills**: Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and engaging manner.
- **Education**: Bachelor’s degree in Marketing, Business, or a related field.

**What We Offer**:

- Competitive salary and performance-based bonuses.
- Opportunity to work in a dynamic and fast-paced environment with a creative and passionate team.
- Chance to lead the marketing efforts for a growing premium brand with significant growth potential.

**Job Type**: Permanent

Pay: ₹300,000.00 - ₹1,000,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Flexible schedule

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus
- Shift allowance

**Education**:

- Bachelor's (preferred)

**Experience**:

- Brand Marketing: 1 year (required)
- Online Advertising: 1 year (required)

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