Paid Media Associate

Greetings,

We have an excellent opportunity for Paid Media Associate for an well known Digital Marketing company.

Experience : 3+ years

Location : Andheri

**Role : Responsibilities**:
1. Campaign Planning: Assist in developing paid media strategies aligned with marketing

goals and target audience analysis. Collaborate with the team to define campaign

objectives, budget allocation, and KPIs.

2. Platform Management: Manage paid advertising platforms, such as Google Ads,

Facebook Ads Manager, LinkedIn Ads, and other relevant platforms. Set up campaigns,

ad groups, targeting, and budget allocation based on campaign objectives.

3. Ad Creation and Optimization: Assist in creating compelling ad copy, headlines, and

visuals. Collaborate with the design team to develop engaging creatives that resonate

with the target audience. Continuously monitor campaign performance and optimize ads

based on key metrics and audience feedback.

4. Keyword and Audience Research: Conduct keyword research to identify relevant search

terms and phrases for paid search campaigns. Use audience insights and market

research to define target segments for display and social media advertising.

5. Budget and Bidding Management: Monitor campaign budgets and bidding strategies to

ensure efficient allocation of resources and maximum ROI. Make data-driven

adjustments to bids and budgets to optimize campaign performance.

6. Performance Analysis: Analyze campaign performance using relevant analytics tools

(e.g., Google Analytics, social media analytics). Generate regular reports, analyze key

metrics, and provide actionable insights and recommendations for future campaigns.

7. A/B Testing: Conduct A/B tests for ad copy, visuals, landing pages, and other campaign

elements. Monitor test results and use data to make data-driven decisions for campaign

optimization.

8. Stay Updated on Industry Trends: Stay abreast of the latest trends, updates, and best

practices in paid media advertising. Identify opportunities to incorporate emerging

platforms, features, or strategies into the company's paid media efforts.

9. Collaboration and Communication: Coordinate with internal teams, including marketing,

design, and content, to ensure alignment of messaging and creative assets across paid

media campaigns. Liaise with external vendors or agencies, as necessary, for campaign

execution and optimization.

10. Compliance and Quality Assurance: Ensure compliance with advertising guidelines and

policies of each platform. Conduct regular quality checks to ensure accurate campaign

setup, tracking, and performance measurement.

**Qualifications**:

- Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).
- 3-5 years of experience in managing paid media campaigns, preferably in an agency or

corporate setting.
- Strong knowledge of digital advertising platforms, such as Google Ads, Facebook Ads

Manager, LinkedIn Ads, etc.
- Proficiency in analytics tools, such as Google Analytics, to measure and analyze

campaign performance.
- Experience with A/B testing and conversion rate optimization.
- Solid understanding of paid media best practices, including audience targeting, keyword

research, and bid management.
- Familiarity with ad copywriting and graphic design principles for digital advertising.
- Excellent analytical skills and ability to interpret data to drive campaign optimization.
- Strong organizational skills and attention to detail.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Excellent written and verbal communication skills.
- Team player with the ability to collaborate effectively with cross-functional teams.
- Certification in Google Ads or other relevant advertising platforms is a plus.

**Salary**: ₹35,000.00 - ₹60,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

**Speak with the employer**

+91 9834796232