PPC Executive

5 days ago

Delhi Delhi, India Daily Tour and Travel Pvt. Ltd Full time

**Role Overview** We're seeking a results-driven Google AdWords Specialist to lead our paid lead generation efforts and help scale our client base through high-quality inbound project leads.

**Key Responsibilities**:

- Strategies, create, and manage effective Google Ads campaigns focused on lead generation for IT services (Web Development, Software Development, CRM/HRMS Development, etc.).
- Conduct detailed keyword research and competitor analysis to optimize ad performance.
- Create compelling ad copies, landing pages, and conversion funnels.
- Track and analyse campaign metrics to improve ROI and reduce CPC.
- Manage remarketing, display campaigns, and other Google Ads features effectively.
- Collaborate with the sales and business development teams to align campaigns with service offerings.
- Continuously A/B test ad creatives, landing pages, and targeting to improve conversion rates.
- Stay updated with Google Ads policies, trends, and algorithm changes to ensure best practices are followed.

**Requirements**:

- 4 to 6 years of hands-on experience in managing Google AdWords campaigns specifically for IT services and project-based lead generation.
- Proven track record of generating qualified leads in areas like web and software development, CRM, and HRMS projects.
- Strong knowledge of Google Ads tools, analytics platforms (Google Analytics, Tag Manager), and keyword planning tools.
- Experience with performance-based advertising strategies and funnel optimisation.
- Good understanding of technical offerings to effectively target and communicate with potential clients.
- Excellent communication skills and analytical mindset.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Schedule:

- Day shift
- Fixed shift

**Experience**:

- Google Ads: 3 years (preferred)

Work Location: In person

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