
Performance Marketing Executive
2 weeks ago
**What We Do**:
Propacity is one of India's fastest-growing prop-tech companies. Founded in 2021, in 3 years - Propacity has empowered over 100+ real estate developers and 5000+ brokers in 18+ cities in India - improve, evolve, and scale faster
We’ve built an integrated tech ecosystem that is leveraged by top real estate stakeholders (builders and brokers) to supercharge sales, simplify complex operations, get unique market insights, replace exExcelorkflows, and deliver a unique customer experience.
We're a team of ex-consultants, technology, and real estate operators - with proven experience in building high-growth companies. Now in this journey, we want to build India’s largest prop-tech company and are backed by India’s top VCs (Good Capital, Inuka Capital) and 30+ angels - including unicorn/unicorn founders & CXOs from tech, finance, and real estate.
**Vision 2030**:
We aim to become the go-to choice for every Indian homebuyer, making real estate transactions trustworthy, easy, and seamless through Propacity-powered developers and brokers. As India's real estate market grows from $250B to a $1T economy by 2030, our mission is to organize, streamline, and bring trust to an industry where India invests their entire life savings.
- Assist in planning and executing digital advertising campaigns across **Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms**.
- Monitor campaign performance, analyze data, and provide insights to optimize **ROI and lead quality**.
- Conduct **market research and competitor analysis** to refine targeting and messaging strategies.
- Work closely with **creative and content teams** to develop engaging ad copies and visuals.
- Utilize web analytics tools to track, measure, and report on **key performance indicators (KPIs)**.
- Support senior marketing managers in **client calls, reporting, and campaign optimizations**.
Qualification
- **Bachelor’s degree in Marketing, Business, or a related field** (MBA is a plus).
- **1-3 years of experience** in digital marketing, performance marketing, or a similar role.
- Experience in the **real estate industry** is preferred but not mandatory.
- Familiarity with **Google Ads, Facebook Ads Manager, and other digital advertising platforms**.
- Strong **analytical skills** with the ability to interpret data and suggest improvements.
- Excellent communication and collaboration skills.
- A proactive, detail-oriented approach to campaign execution and optimization.
Pay: ₹280,000.00 - ₹300,000.00 per year
Schedule:
- Day shift
Work Location: In person
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