Performance Marketing Executive

**Employment Type**: Full-time
**Experience**: Minimum 2 years in performance marketing

**About the Role**

**Key Responsibilities**

**Conceptualization & Strategy Development**
- Develop and execute **full-funnel marketing strategies** that drive traffic, engagement, and conversions.
- Conceptualize and implement **customer acquisition and retention** campaigns across multiple channels.
- Analyze audience behavior and optimize campaign messaging for different funnel stages (Awareness, Consideration, Decision).

**Advertising & Paid Media Management**
- Plan, create, and optimize **Meta Ads (Facebook & Instagram), YouTube Ads, and Google Ads** for maximum ROI.
- Execute **retargeting and lookalike audience strategies** to enhance conversion rates.
- A/B test ad creatives, landing pages, and copy to improve ad performance.

**SEO Mastery & Organic Growth**
- Implement **on-page, off-page, and technical SEO** strategies to improve organic rankings and drive inbound traffic.
- Conduct keyword research, competitor analysis, and content optimization for improved visibility.
- Monitor **Google Algorithm updates** and adapt strategies accordingly.

**CRM Utilization & Funnel Building**
- **Develop and optimize marketing funnels** to nurture leads and improve conversion rates.
- Leverage **CRM platforms (HubSpot, Zoho, Salesforce, or similar)** to track customer interactions and segment audiences.
- Work with sales teams to align marketing efforts with lead scoring and customer touchpoints.

**Data Analysis & Performance Optimization**
- Use tools like **Google Analytics, Meta Business Suite, Google Ads Manager, and CRM dashboards** to analyze campaign performance.
- Track and measure **customer journey metrics**, such as lead conversion, retention, and churn rates.
- Prepare **data-driven reports** and suggest optimizations to improve marketing ROI.

**Team Leadership & Management**
- Lead, mentor, and manage a **team of 5+ digital marketing professionals**.
- Assign tasks, set performance goals, and ensure the team meets campaign objectives.
- Conduct regular training sessions to upskill the team in the latest digital marketing trends.

**Requirements & Qualifications**

**Experience & Expertise**
- **Minimum 3 years of experience leading a team of 5+ marketers** in performance marketing.
- Proven track record in **running and scaling Meta Ads, Google Ads, and YouTube Ads** with high ROI.
- Strong knowledge of **SEO principles and Google ranking algorithms**.
- Experience in **building and managing marketing funnels**.
- Hands-on experience with **CRM tools like HubSpot, Zoho, Salesforce, or similar**.

**Technical & Analytical Skills**
- Proficiency in **Google Ads Manager, Meta Business Suite, YouTube Ads, and Google Analytics**.
- Ability to analyze and optimize **customer acquisition and retention metrics**.
- Hands-on experience with **SEO tools like SEMrush, Ahrefs, Moz, or Google Search Console**.

**Soft Skills & Leadership**
- Strong **team leadership** and people management abilities.
- Excellent communication and **cross-functional collaboration skills**.
- Ability to thrive in a **fast-paced, data-driven** environment.

**Why Join Us?**

Work in a **high-growth, performance-driven** marketing environment.
**Lead and shape** innovative digital marketing strategies.
**Gain hands-on experience** with cutting-edge ad tech and CRM tools.
Competitive salary, bonuses, and career growth opportunities.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person

Expected Start Date: 30/05/2025