
Digital Marketing Strategist
2 days ago
Key Responsibilities:
1. Strategy Development: - Develop and implement comprehensive digital marketing strategies aligned with Truckrr’s goals and target audience. - Identify growth opportunities across online channels.
4. Analytics and Reporting: - Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, and social media insights. - Use data-driven insights to refine strategies and improve ROI.
5. Social Media & Community Building: - Manage Truckrr’s social media presence, grow followers, and drive engagement. - Respond to comments, messages, and community inquiries promptly.
6. Collaboration: - Work closely with the product, sales, and operations teams to ensure marketing efforts support business objectives. - Coordinate with external vendors and partners when needed.
Qualifications and Skills: Must-Have:
- Proven experience as a digital marketing strategist or similar role.
- Hands-on experience with SEO, SEM, and social media advertising. - Proficiency in analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Strong understanding of marketing automation tools (e.g., HubSpot, Mailchimp). - Excellent communication and interpersonal skills.
- Analytical mindset with attention to detail. Good to Have: - Experience working with startups or SaaS businesses.
- Knowledge of the logistics or transport industry.
- Creative skills in graphic design tools (e.g., Canva, Adobe Creative Suite).
Reporting To: CEO
**Benefits**:
- Food provided
- Provident Fund
Schedule:
- Day shift
Work Location: In person
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