Public Relations Officer

2 days ago

Sikandar Agra Uttar Pradesh, India UJALA CYGNUS RAINBOW HOSPITAL, AGRA Full time

**Key Responsibilities:Marketing Strategy & Execution**
- Develop and implement marketing plans for cardiology services in alignment with overall hospital objectives.
- Plan campaigns (digital, print, outdoor, etc.) to promote cardiology screenings, events, and new procedures.
- Monitor market trends, competitor services, and patient feedback to identify opportunities for growth.

**Public Relations & Communications**
- Act as the liaison between the cardiology department and media outlets, patients, and the general public.
- Prepare press releases, articles, patient success stories, and other PR materials.
- Organize press conferences, public health talks, and community outreach programs.

**Digital Marketing**
- Manage social media content related to cardiology topics (e.g., heart health tips, doctor interviews).
- Optimize online presence via SEO and targeted ad campaigns for heart care services.
- Monitor and report on campaign analytics and adjust strategies as needed.

**Branding & Events**
- Promote cardiology department branding across all channels and materials.
- Coordinate events such as free heart screening camps, awareness days (e.g., World Heart Day), and webinars.
- Collaborate with cardiologists to create patient education materials and promotional videos.

**Referral & Physician Outreach**
- Develop outreach strategies to strengthen relationships with general practitioners and referring physicians.
- Create materials and presentations for physician liaisons and business development.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Public Relations, or related field.
- 2+ years of experience in healthcare marketing, preferably in a hospital or specialty clinic.
- Strong knowledge of healthcare marketing regulations (HIPAA, patient confidentiality).
- Excellent verbal, written, and interpersonal communication skills.
- Proficiency in marketing tools (e.g., Google Ads, social media platforms, CMS).
- Ability to manage multiple projects in a fast-paced healthcare environment.

**Preferred Skills**:

- Experience in cardiology or other specialized medical fields.
- Graphic design or video editing skills.
- Fluency in multiple languages (if relevant to the location or target market).

Pay: ₹10,995.00 - ₹30,000.00 per month

Work Location: In person

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