
Performance Marketing
2 weeks ago
Performance Marketing
**Responsibilities**:
- End-to-end media planning & execution on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels (which includes awareness, traffic, revenue generation campaigns)
- Ownership of the brand's digital growth strategy for its D2C website to increase ROI
- Analyse and optimise ad campaigns to increase return on investment (ROI)
- Analyzing data on ad spends, revenue, and user/customer behavior with the help of tools like Google Analytics.
- Recommend and execute experiments to improve learnings across marketing creatives and communication.
- Should understand what kind of creatives and copies work for best conversions
- Should have proven experience in setting up and using custom/lookalike audience
- Coming up with automations
- Line management responsibility for the digital marketing operations teams covering paid media
**Requirements**:
- 0.6 Years to 10 Years of experience in Performance Marketing
- Preferred experience in E commerce Industry
- Has previously handled a monthly budget of minimum 2 lacs.
- A good understanding of the principles and working of paid ads
- Ideally experienced in D2C environments
- A creative mindset, contributing new ideas and able to interpret situations to overcome challenges
**Skills**:
- Facebook ad network & Google Ad network basic knowledge
- Google Analytics basic knowledge
- Dealing with policy violation
- Ability to manage multiple brands
- Proficiency in MS Excel/Google Sheets
**Salary**: ₹50,000.00 - ₹80,000.00 per month
**Benefits**:
- Health insurance
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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