Sales and Marketing Executive

6 days ago

Navi Mumbai Maharashtra, India Ms M. K. Engineers & Controls Private Limited Full time

Marketing Executive - Electrical Panel Manufacturing

**Job Title**: Marketing Executive / Marketing Engineer - Electrical Panel Manufacturing
**Department**: Sales & Marketing / Business Development
**Reports To**: Marketing Manager / Head of Sales & Marketing

**Job Summary**:
The Marketing Executive is responsible for identifying new business opportunities, generating leads, promoting the company's products (LV/MV switchgear, control panels & Busducts). Supporting the sales cycle through various marketing strategies. This role is crucial in enhancing brand visibility, maintaining client relationships, and supporting the technical sales team with promotional materials, market insights, and competitive positioning.

**Key Responsibilities**:
**1. Lead Generation & Business Development**:

- Identify potential customers in industrial, utility, infrastructure, and commercial segments.
- Generate and follow up on sales leads from exhibitions, digital campaigns, trade shows, consultants, and channel partners.
- Maintain a robust sales funnel and CRM records of all outreach and customer interactions.

**2. Market Research & Intelligence**:

- Conduct market analysis and competitor benchmarking to identify trends and new opportunities.
- Gather customer feedback and relay insights to the product development and sales teams.
- Track upcoming tenders and projects in relevant sectors.

**3. Product Promotion & Branding**:

- Organize participation in trade shows, exhibitions, and conferences.

**4. Customer Engagement & Support**:

- Provide technical product introductions and demonstrations in coordination with the technical team.
- Address client queries and coordinate with internal teams for pre
- and post-sales support.

**5. Collaboration with Sales & Estimation Teams**:

- Work closely with estimation and technical sales teams to prepare proposals and offers.
- Track marketing campaign effectiveness and support the closure of high-value projects.
- Prepare regular marketing performance reports and presentations for management.

**6. Digital Marketing & Online Presence (if applicable)**:

- Assist in managing website updates, online catalogs, and digital lead generation campaigns.
- Create and post engaging content related to company products on LinkedIn and other B2B platforms.
- Monitor online inquiries and respond promptly.

**Qualifications**:

- Education: Bachelor's Degree/Diploma in Electrical Engineering, Marketing, or related discipline.
- Preferred: MBA in Marketing or specialization in Industrial/B2B Marketing.

**Experience**:
4-6 years of experience in marketing or business development in electrical or industrial product companies.

**Key Skills & Competencies**:

- Strong communication and interpersonal skills.
- Technical understanding of electrical components and systems.
- Knowledge of marketing tools, CRM systems, and digital promotion techniques.
- Energetic, self-motivated, and goal-driven.
- Willingness to travel for client visits and exhibitions.

**Language**:

- English (required)

Willingness to travel:

- 100% (preferred)

Work Location: In person

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