PPC

2 days ago

Mohali Punjab, India WebSpero Solutions Full time

**About the Role**:
We are looking for a proactive, results-driven **Performance Marketing Manager** who will **own campaign success across clients**, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a **strategic + client-facing role** ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability.

**Responsibilities**:
**Campaign Strategy & Execution**:

- Plan and implement high-performance ad campaigns across **Google Ads, Meta Ads**, and other relevant platforms (LinkedIn, YouTube, etc.)
- Define full-funnel strategy across TOFU, MOFU, BOFU
- Set clear goals for lead generation, ROAS, CAC, and lifetime value

**Client Relationship & Consultation**:

- Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements
- Own onboarding, expectation management, and ongoing reporting
- Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities

**Performance & Optimization**:

- Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.)
- Proactively identify and resolve performance bottlenecks
- Recommend A/B tests across ads, landing pages, and funnel structure

**Cross-Functional Leadership**:

- Collaborate with content, design, and development teams to execute strategy
- Manage and coordinate freelancers or junior resources to ensure campaign quality
- Set up internal SOPs and scalable workflows for campaign operations

**Platform Expertise**:

- Handle pixel tracking, attribution, audience targeting, and retargeting strategies
- Implement conversion tracking across channels and troubleshoot discrepancies

**Requirements**:
**Must-Haves**:

- 3-5 years of experience in performance marketing with direct exposure to **Google Ads** and **Meta Ads**:

- Proven success managing **multiple client campaigns simultaneously**:

- Strong understanding of ad platforms, audience segmentation, tracking, and optimization
- Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus)
- Ability to independently manage strategy, client communication, and execution oversight

**Technical & Analytical**:

- Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio)
- Hands-on knowledge of **Pixel setup, UTM tracking, attribution models**:

- Skilled in A/B testing, performance forecasting, and using performance data to make decisions

**Soft Skills**:

- Strong communication and stakeholder management skills
- Able to take ownership and drive projects end-to-end with mínimal supervision
- Strategic mindset and problem-solving orientation

**Bonus**:

- Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.)
- Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier)
- Google Ads and/or Meta Blueprint certifications

**Role Type: Full-time**

**Job Types**: Full-time, Permanent

Pay: From ₹40,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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