Avp Nri Process and Products

Job description**Some careers open more doors than others.**

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
- **Job Introduction**

As an NRI Product Manager, he / she will play a pivotal role in driving the growth and engagement of our Non-Resident Indian (NRI) customer base. He/ she will be responsible for crafting and executing a comprehensive strategy to acquire, retain, and deepen relationships with NRI customers across various product lines

**Principal Responsibilities**
- **Customer Lifecycle Management**:

- Develop and execute a multi-channel communication strategy to engage NRI customers throughout their lifecycle, from onboarding to retention.
- Identify opportunities to enhance customer experience and loyalty through personalized interactions.
- **Digital Transformation**:

- Drive the digitization of NRI customer journeys to streamline processes and enhance customer experience
- Leverage digital channels to cross-sell and up-sell products such as fixed deposits, FCNRs, credit cards, wealth management, forex, and mortgages.
- **Revenue and Customer Growth**:

- Develop and implement strategies to increase active customers, balance sheet growth, and assets under management (AUM).
- Collaborate with data and analytics teams to identify customer segments and tailor product offerings to their specific needs.
- **Emerging Affluent Segment**:

- Manage and nurture the emerging affluent NRI segment.
- Design and implement Relationship Manager (RM) triggers to optimize customer interactions.
- **Industry Trends and Competitor Analysis**:

- Stay abreast of industry trends and competitive landscapes to identify opportunities and threats.
- Implement innovative solutions to differentiate our offerings and enhance customer value proposition.
- **Marketing and Branding**:

- Work closely with the marketing team to develop compelling content and creative assets to attract new NRI customers and strengthen brand recall among existing ones.
- **Relationship NRP**:

- Drive initiatives to improve the New Promoter Score ( NPS ) for NRI business by enhancing customer satisfaction and loyalty
- **Cross-Functional Collaboration**:Collaborate with various stakeholders, including risk and compliance, sales network, marketing, proposition, data and analytics, and product managers of cross-sell products.
Requirements- Minimum 6 years of experience in NRI product management.
- Strong understanding of NRI banking products and services.
- Proven track record in driving customer acquisition, retention, and growth.
- Excellent analytical and problem-solving skills.
- Strong project management and organizational skills.
- Effective communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Minimum Graduation or as required for the role, whichever is higher.

**Skills**
- Excellent interpersonal skills, with a particular emphasis upon inspiring, influencing and negotiating
- Planning and organising skills
- Analytical skills
- Problem solving skills

**Additional Information**
- _Mandatory to successfully complete Anti-Money Laundering and Sanctions training and post-course assessment, as required_

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
- Issued by The Hongkong and Shanghai Banking Corporation Limited, India_